Aarzoo Dawer

As a Digital Marketer at Musuma Wellcare, I led the end-to-end execution of digital strategies that strengthened brand visibility, boosted engagement and delivered measurable growth. My role spanned across key verticals including SEO, social media optimization (SMO), website development, Meta Ads, PPC and visual content design.

🌐 Website Development: I oversaw the development and optimization of the company website, ensuring it was not only visually compelling but also technically sound. From UI/UX enhancements to SEO-driven content updates, I ensured the site functioned as a powerful marketing asset.

📱 Social Media Optimization (SMO): I managed and scaled our presence across platforms like Instagram, Facebook and LinkedIn. By curating high-impact content calendars and leveraging audience insights, I successfully increased follower growth and engagement through strategic storytelling and brand alignment.

🔍 Search Engine Optimization (SEO): I executed both on-page and off-page SEO tactics—from in-depth keyword research and content structuring to backlink building and metadata optimization. These efforts directly contributed to improved SERP rankings and consistent organic traffic growth.

💰 Meta Ads & PPC: I ran performance-focused ad campaigns on Facebook, Instagram and Google Ads. My approach was data-led—A/B testing creatives, optimizing bidding strategies and refining target audiences.

🎨 Creative Direction: Using tools like Adobe Creative Suite and Canva, I developed compelling visual assets that supported social campaigns, paid media, web content and email marketing—ensuring cohesive branding across all digital channels.

At Musuma Wellcare, I brought together creativity, analytics and technical know-how to craft marketing solutions that not only captured attention but converted. My role sharpened my ability to think strategically, execute efficiently and drive real business outcomes in a fast-paced digital environment. 🚀