Skill set
Industry fields of expertise
Adam in a few words
Communications Specialist with 15 years' experience in corporate communications. After taking a career break to explore my passion for horticulture, I am looking for a new communications project.
My strengths are in engaging brand storytelling, content development, managing multi-channel communication campaigns on time and to budget, and successfully managing reputation to build positive brands.
I've have strong skills in leading small project teams in the planning, delivery and evaluation of strategic communication campaigns and projects in the healthcare, pharmacy and retail sectors.
I don’t shy away from tactical work and have strong experience in:
- Thought leadership for owned and earned media
- SLT and Executive communications
- Media relations
- Community and stakeholder engagement
- Sustainability/ESG/CSR communications
- Diversity, Equity and Inclusion communications
- Issues and crisis management
- Newsroom strategy
- Employee engagement
- Copywriting, copy checking and editing
Building and maintaining great relationships is a fundamental part of my approach to work. This enables me to operate well in large, matrixed organisations and in partnership working environments with diverse workforces. I can successfully manage and coach high performing team members in-person and remotely.
I’m passionate about equity, visibility and belonging, focusing on the lived experiences of the LGBTQIA+ community. I have brought about change in this area in workplaces; most recently as Communications Lead for Pride Alliance - the first UK-based employee resource group at Walgreens Boots Alliance.
Outside of work I volunteer for the youth mental health charity Beyond. I support their PR activity when needed, moderate their Youth Board community, advise on topics relevant to the LGBTQIA+ youth community, create content for social and, help plan and deliver their annual ‘Now and Beyond’ Mental Health Festival.
Experience
- University of NottinghamMedia Relations ManagerDecember 2022 - December 2023 (1 year and 1 month)I managed all external communication projects, campaigns and media relations for the Faculty of Medicine and Health Sciences, including strategy, planning and delivery.
- MicrolisePR & Communications ManagerTRANSPORTATIONJuly 2022 - October 2022 (3 months)Nottingham, United KingdomManaging PR, internal communications and investor relations activity across the Group (UK, Europe, India and Australia & New Zealand).Audited current PR, internal communications and investor relations activity and provided recommendations for short-term priorities.Input into wider Group Marketing Plan; building out the strategic communication plans for my areas.Collaborative campaign planning for employee wellbeing, new product launches, sustainability and CSR activities.
- Alliance HealthcareSenior Communications ManagerPHARMACEUTICALS INDUSTRYJune 2021 - March 2022 (10 months)Nottingham, United KingdomStrategic communications plan: agreed approval processes, created a resource toolkit for market teams, executed phase one of the ‘Newsroom’ on alliance-healthcare.com, managed bi-annual events to increase visibility & share best practice, introduced a content calendar, annual planning cycle, monthly content meetings & editorial committee, curated a content library, pitched stories & secured coverage, built thought leadership, including Exec perspectives, podcasts and digital content.
Recommendations
Education
- BA (Hons) Music Journalism and BroadcastingStaffordshire University2010Covering print, broadcast and online journalism, including: media law, photojournalism, shorthand, music radio programming, magazine editing and production, live radio / TV production.
- Postgraduate Diploma in PRBirmingham City University2013Dissertation examined the effectiveness of using social media as part of the PR toolkit, using corporation tax as an example.