Skill set (9)
Aelita in a few words
I am a highly motivated individual with experience and evidence of success in creative project management and creative concept development. I possess the necessary skills to build and lead large teams of professionals and produce successful results. I am able to network and build business relationships effectively using tools such as social media marketing and attract publicity from media platforms and fashion entities.
Experience
- FreelanceFreelance Digital CreativeMay 2020 - Today (4 years and 7 months)Europe-Developing content ideas and writing/ curating content-Brainstorming new, creative approaches to influencer campaigns-Keeping up-to-date on emerging trends, technologies and influencers-Liaising with the marketing team to create and coordinate marketing strategies that work across different channels-Sharing highly-visible links to prescribed websites-Sticking to all other agreed-upon sponsorship guidelines
- JD Sports Fashion plcJunior Marketing ManagerFebruary 2020 - August 2020 (6 months)Manchester, UKSupporting the Marketing Manager to deliver consistent Go Outdoors/ Blacks/ Millets/ Ultimate Outdoors brand across PR and all above the line marketing both nationally and regional, as well as store level.- Delivering the creative, messaging and campaign management of all National, Regional and Store Advetinisng to include: TV, Radio, Digital, National Press and Outdoor.- Building and maintaining the marketing calendars for all activities.- Events and charity support.- Supporting TV advert production including sample management and attending shoots when required.- Creating and delivering the creative content plan for Radio, Digital, Billboards and Press.- Working closely with commercial teams to develop and execute marketing and events plans for own brands.- Delivering regional and store marketing support to launch new stores and deliver targets during the first 2 years of a store.
- JD Sports Fashion plcMarketing CoordinatorOctober 2018 - February 2020 (1 year and 4 months)Bury, UK-Responsible for all activity in the campaign lifecycle, from concept development, through to delivery and post-campaign analysis and reporting.-Monitor campaign performance and provide relevant reporting.-Work closely with the online team to ensure the effective roll-out of all campaigns.-Working closely with the printing companies and developing a distribution list for all the window campaigns and in-store POS.-Creating creative briefs by working with in-house designers.-Liaising with the buying/merchandising teams to make sure product selection to fall in line with the current campaign.-Organising in-Store events.-Organising and directing model photography shoots covering all aspects from concept to model selection to final shot selection.-Liaising with our on-line outreach team to make sure they are raising awareness about our current campaigns and provide any support necessary. As well as assist in tracking media coverage.-Developing and maintaining relationships with all our partner's and suppliers.
Recommendations
Education
- BA, Jewellery and accessoriesMiddlesex University2015BA, Jewellery and accessories