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Aled Dicken

Lead Generation & Business Development

Works remotely from London

  • 51.509648
  • -0.099076
  • Suggested rate €854 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Aled's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Aled's quote.

Location and workplace preferences

London, England, United Kingdom
Remote only
Primarily works remotely


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Digital & IT
  • E-commerce
  • Internet of Things (IoT)
  • Nano-technology
  • Social Networks
+3 other
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 other


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual


Skills (11)

Aled in a few words

I have nearly two decades experience direct selling for some for the largest IT vendors in the industry. As a result, I have gained extensive knowledge and insight into the generation best practice, providing myself with a proven track record.

As a new business hunter, I have been generating my own leads for a number of years, breaking into such accounts as Jaguar, Land Rover, Unilever and Santander.
my approach is structured, methodical, professional, with a emphasis on a consultative sale approach.

I always aim to provide lead to a qualified to the furthest extent possible based around a medic sales methodology.

i'm happy to work around a team and provide insight where possible.




Google Cloud Business Director

November 2021 - Today (1 year and 1 month)

Industry lead for Financial Services, Fin-Tech and Professional Services.
Responsible for reselling Google Workspace and Google Cloud Platform commit contracts, along with Ancoris’ own range consultancy services, managed services and support.
Manging commercial negotiations that are customer centric with C-level customer contacts.
Achieved 87% of my net bookings target within FY 22, creating a FSI territory from the ground up within Ancoris.
Selling into such organisations as: Santander, ComplyAdvantage, WorldRemit, FNZ and DoJo (formally Paymentsense).
Lead with a consultative sales approach, establishing a key customer use case that aims to solve a commercial need within a customer’s business operation.
Create industry specific campaigns, designed to generate a community-based selling approach, establishing industry creditability and transfer knowledge to my customers.
Establish an extremely close working relationship with Google. Dove-tailing in with Google’s working structure and sales approach to sell Workspace and GCP across Corp, Enterprise and Digital Native teams.



Enterprise Account Director

United Kingdom

November 2019 - October 2021 (1 year and 11 months)

Target driven; new business sales role tasked with aggressive business expansion. Two promotions within the sales team in three years at SUSE, including SAP Territory Director and Enterprise Account Director for Manufacturing
Achieved 147% of quota in my last year in the role at SUSE, closing long running opportunities as global account manager for JLR and Unilever.
Achieved 121% of target in my first full year at SUSE (FY18) including new logo sales to The Co-op and Unilever. This FY resulted in my nomination for Sales Person of the year in EMEA and my first attendance to SUSE’s president’s club.
Achieved 105% in a new role as SAP Territory Director, focused on opening new business as well as managing existing global SAP S4 migration accounts. New logo sales include, The Body Shop, JCB and Burberry.
Promoted to Enterprise Account Director for manufacturing, which includes global account responsibility within SUSE for Unilever, JLR and JCB.
Working with C-Level contacts within my account base to elevate the relationship beyond infrastructure.
Constructed complex multi-year contracts with large international businesses, which included cumulative spend discount levels with contract deadlines, tailored services requirements and elevated response times.
Responsible for driving the wider virtual team within SUSE including assigning technical responsibilities, legal contract engagement, commercial agreements and relationship cultivation.
Developing our channel partnership program, working with a large number and vast array of channel partner businesses, including, distributors, system integrators, resellers, cloud service providers, global independent software vendors and hosted system providers.
Assumed managerial responsibilities when required, such as team forecasting to senior management and interviewing.
Presented on stage to the global sales team at SUSE’s yearly sales summit discussing my approach and deal success.
Mentorship to junior members of the sales team and graduates.

Veritas Technologies Corporation

Enterprise Account Manager

March 2015 - December 2016 (1 year and 9 months)

Veritas have helped our customers in all industries optimise their data protection, organise their archiving structure, providing multiple areas of cost savings, all platform high availability, disaster recovery testing for enterprise business continuity and peace of mind. We have also provided information governance for e-discovery and efficient data investigation auditing, which can dramatically reduce our customers legal counsel costs and enquiry response time. As our customers will testify, all of our offerings together provide a comprehensive and market leading data management platform.
• I have been responsible for breaking into new accounts for Veritas along with maintaining a high level relationship with historical customers.
• I have translated technical based conversations into commercial business focused problem solving for C-Level contacts within my customer base as well as new accounts.
• Territory and account planning to ensure my business and personal goals are met and an structured approach to my go to market strategy for all portfolio products and services.


Territory Executive - Midlands & Wales

Surrey, UK

November 2014 - March 2015 (4 months)

Responsible for a geographic territory, selling to business of all sizes and all industries. Achieved 128% of target in Q4 of FY14 New business and renewals sales in the General Business team - small to medium business Left due to position redundancy

Microsoft - Microsoft

Corporate Territory Manager

January 2012 - November 2014 (2 years and 10 months)

• Achieved 113% of annual targets in FY12, 108% in FY13 & 109% FY14
• Management of existing relationships for global organisations in order to increase annual spend
• Increase the use of Microsoft technologies and value from existing agreements through direct sales and partner engagement
• Enterprise level engagement with companies such as, Gatwick Airport, Ricardo, Weetabix and Hasting Insurance
• Understand Industry relevance and streamline communications
• Consistent development of pipeline
• Create and maintain account plans to drive strategic relationships
• Work within a V-Team to ensure the correct skill sets are engaged with specific technologies
• Engage at Management, FD and CxO levels
• Own and drive renewal of Enterprise Agreement's on a 36 months basis
• Host technology strategy sessions

Foundation IT

Account Manager

July 2009 - November 2011 (2 years and 4 months)

• Achieved 122% of my annual GP target of £120k for 2010 -2011 and achieved at 98% for Q1 of 2011 with a new £240k target
• Set 45+ new business appointments a quarter for senior sales account managers and myself in the first year of the role. Achieving 114% of annual target last year. Resulting in £658,000 of GP
• Increased annual spend from current named Foundation IT accounts by 47%
• Work as a team member within a small and growing sales team in order to drive marketing activities
• Commercial knowledge of both server and desktop virtualisation products and strategic methodologies
• Achieve a high understanding of Microsoft SharePoint's commercial advantage within originations essional selling approach with new and long standing Foundation IT customers.


Internal Account Manager

July 2008 - July 2009 (1 year)

• Drove new business within competitive named accounts along with maintaining current relationships with customer accounts
• Achieved 108% of £150k GP target, active within South and London territory, selling into a variety of business sectors
• Support Senior Sales Territory Manager by generating new business meetings and supporting the sales cycle
• Coordinate working partnerships with consultants and pre-sales in order to deliver a high level of customer support and focus
• Extensive knowledge of IBM storage and backup solutions along with project requirements

The Marketing Practice

Business Intelligence Executive

June 2006 - July 2008 (2 years and 1 month)

• Target driven, new business lead generation for clients such as Microsoft, Fujitsu, Atos Origin, BT, SAP and Oracle.
• Managing client budgets and project time scales to ensure profitable working practice for the company.
• Provide relevant, value adding business and marketing intelligence to clients in order to more effectively market to sales channels.
• Create specific account based marketing concepts and strategy plans for clients such as Microsoft and support the account teams with new business lead generation.
• Provide mentorship for new employees within the team.
• Assist the company Directors in pitching for new business and developing existing client relationships.
• The only person in the history of the company to gain maximum bonus in four consecutive months.
• Support clients at sales events and trade shows