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Aliénor Izri

Growth strategist | Revenue specialist | Marketing

Works remotely from Mende

  • 44.5184
  • 3.50051
  • Suggested rate £439 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Aliénor's quote.

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Location and workplace preferences

Location
Mende, France
Remote only
Primarily works remotely

Preferences

Business sector
  • Travel & Tourism
  • Entertainment & Leisure
  • E-commerce
  • Automobile

Verifications

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Verified email

Categories

Skills (9)

Aliénor in a few words

Currently living between New Zealand and France, I started working as a business advisor, specialising in growth strategy recently after years of senior leadership in various roles in the tourism industry, specifically in the car rental industry.
My area of predilection is the commercial pole, revenue, marketing and sales but in order for any growth strategy to work, it needs to be a fully coordinated approach by all departments.
I'm quick to analyse the oppotunities in any business and I will be assisting you to design a strategic transformation within your business to unlock new sustainable growth opportunities.

Experience

Ezi Car Rental New Zealand

Travel & Tourism

Revenue director

Auckland, New Zealand

July 2019 - February 2021 (1 year and 7 months)

After 2 years away from Ezi Car Rental, having learnt from many other organisations, I decided to come back as the Revenue Manager. Ezi was going through a new growth phase after a couple of years of flat curve and I was asked to come back to drive this growth. After only one month there, market shares at various airport locations grew. Covid19 brought some challenges to the tourism industry and our industry, however thanks to strong strategic planning, we managed to keep stealing market shares and place ourselves 3rd on most of our airport locations, in front of much larger structures.

Key Responsibilities:

✓ Revenue strategy – 1 year, 2 years, 3 years
✓ Revenue management: forecasting, implementing new revenue management operations, procedures and best practices, identify new revenue streams, yield management, channel management

✓ Marketing: develop online and offline marketing and brand strategies, implement and review, brand management

✓ P&L analysis, cost optimization
✓ Analyse potential areas for development
✓ Scope, analyse and implement new technologies to reach goals
✓ Oversee the development of our operating system
✓ Customer experience: analyse, design and implement new customer experience policies to keep the customer at the center of the business. Oversee all aspects of customer service within the company, develop new strategies and procedures, liaise with our entire network to implement new procedures. Prioritise tasks, define short, medium and long term projects.

MarginFuel

Digital & IT

Head of Customer

Auckland, New Zealand

October 2018 - May 2019 (7 months)

MarginFuel’s vision is to be the Global Leader in Dynamic Pricing & Predictive Modelling for the Rental Vehicle and Mobility as a Service (MaaS) Industries. Chiefly,the company drives revenue and profit gains for Rental Vehicle operators through provision of SaaS pricing optimisation software.
Key Responsibilities:

✓ Product Management and development from a UX perspective – leading the
✓ MarginFuel 2.0 project – design, frameworks, strategy planning
✓ Customer success management
✓ Account management
✓ Leading the company towards better customer centric processes Business strategy
✓ Sales management
Business development Customer Loyalty/ Retention Revenue management leadership Strategic planning relationship management sales advisory

Aerodrive Car Rental

Travel & Tourism

Group Revenue Manager

Auckland, New Zealand

April 2017 - January 2018 (9 months)

Aerodrive was at the time a 15 month old startup which has grown very quickly. I was
brought onboard the senior management team to define a strategy to develop
the brand in the market place. My strategic framework consists on a
coordinated approach of a brand strategy, a product marketing strategy and a
customer service strategy.
Key Responsibilities:
• Revenue forecasting
• Implement revenue management operations, procedures and best practices
• Identify new revenue streams
• Develop overall pricing strategy to include all market segments and distribution
channels
• Provide guidance on corporate transient negotiated pricing as well as group pricing.
Ensure Group Responsible for effective Implementation and compliance with Revenue
Management Standards.
• Marketing: develop online and offline marketing and brand strategies, implement and
review
• Analyse potential areas for development
• Scope, analyse and implement new technologies to reach goals
• Technology: Oversee the development of our operating system, scope and implement
new technologies to enhance the customer experience
• Customer Experience: review, design and implement CX strategy. Be the customer’s
advocate in the company, always communicate the customer vision to the network.
Plan and prioritise tasks within overall project. Make sure procedures are followed
accordingly.

Ezi Car Rental New Zealand

Travel & Tourism

Revenue and Technology director

Auckland, New Zealand

April 2015 - April 2017 (2 years)

Part of the Senior Management team, I was overseeing all aspects of revenue, marketing and customer experience with 3 direct reports.
My role is as follows:
• Revenue forecasting
Implement revenue management operations, procedures and best practices
• Identify new revenue streams
• Yield management
• Marketing: develop online and offline marketing and brand strategies, implement and
review
• Overall responsibility for brand management
• Budget forecasting and oversee budget
• P&L analysis, cost optimization
• Analyse potential areas for development
• Scope, analyse and implement new technologies to reach goals
• Oversee the development of our operating system
• Customer experience: analyse, design and implement new customer experience
policies to keep the customer at the center of the business. Oversee all aspects of
customer service within the company, develop new strategies and procedures, liaise
with our entire network to implement new procedures. Prioritise tasks, define short,
medium and long term projects.