I support companies in various verticals (shopping, health, lifestyle, utility, education,..) across the globe focusing in US and EMEA on app growth and retention topics such as performance marketing channel audits and setups, ASO, conversion funnel optimization, CRM automation, marketing and monetization strategy, marketing tech stack tooling and ad-hoc projects like e-commerce product feed creation and campaign automation:
Grew a global health app’s active paid subscriber base by 7.3x within 10 months through multiple performance marketing channels with net LTV > CAC
Audited 10+ apps’ performance marketing channels (FB, UAC, ASA, RTB,..) in multiple verticals, leading to 20-80% better efficiency in media spend ($10k to $100k+ per month in savings)
Ran App Store Optimization (ASO) Strategy:
-for a US-based VPN app, leading to 30% higher visibility score and 25 more #1 ranked keywords within 3 months
-for a US-based health app, leading to 224% higher visibility score and 32 more #1 ranked keywords within 5 months (150% higher visibility score after the first update - app ranking top 10 for 60 new keywords)
Created and implemented 10+ app tracking concepts for multiple verticals, from e-commerce to subscription-based apps
Ran workshops on ASO, conversion funnel optimization, in-app analytics and attribution, data-driven creative assets planning, CRM strategy and automation, multi-platform performance campaign setup and automation, audience refinement and brand management
Let's talk :)
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- GoogleCEOSOFTWARE PUBLISHING
Menlo Park, CA, USA
September 1998 - Today 25 yearsIf I had to sum up my life up to this point, I'd say it's been one heck of a ride...
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Do you really want to delete this item?
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