Skill set (14)
Amina in a few words
A strategic and detail-oriented Brand Manager with a strong creative vision, and diverse global experience in the luxury and fashion industries. Delivers successful brand
management and relationship management techniques for globally established
brands based on strong ideation and execution of communication strategies. Record
of working with famous and popular Bollywood celebrities and 13 established
brands. Excellent at executing relevant and relatable marketing campaigns, while
developing original and dynamic content across various platforms. Core
competencies include aligning product portfolio with business strategies, partnership management, business development, designing online marketing campaigns, and managing social media channels.
Experience
- Mondaine Watch LtdAssociate Global Brand Manager - Pierre Cardin WatchesLUXURY GOODSMarch 2021 - January 2022 (9 months)Paris, FranceMondaine Watch Group is a leading player in the watch industry. Since 2020, the Group has been one of the first watch companies in the world to operate with net-zero carbon emissions across all four of its brands, Luminox, Mondaine, M-WATCH, and Pierre Cardin.• Worked directly with Vice President Pierre Cardin and teams in Singapore, Hong Kong, China, Germany and the US.• Strategising, creating and executing global digital campaigns and product launches• Product portfolio management, marketing and administrating the brand calendar• Maintaining and monitoring adherence to brand tone of voice and identity on all platforms, optimizing plans and identifying new opportunities• Managing seasonal collection development and designing brand presentations• Creative briefing & concept for social media, retail, e-com, influencer marketing and press
- LuxurynsightAssistant Brand ManagerOctober 2020 - February 2021 (4 months)Paris, FranceLuxurynsight is a leader in data-driven solutions for luxury, fashion and beauty brands, from strategic vision to operational implementation. Digital centric and China pioneers since 2010, architects of luxury brands' transformation and successful development in Chinese ecosystems.• Creating visual content for digital marketing projects such as social media, email marketing, website, blog, etc.• Writing and curating support material to promote the products and attract and engage digital audiences through search, social media, and email subscribers.• Manage various email campaigns, including template designs, calls-to-action, and content.• Ideate and innovate regularly to grow the company's footprint (press releases, corporate announcements, and creative content).• Collaborating with different departments to understand our clients' needs and produce relevant content that aligns with the brand image.• Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.• Assisting with event planning, including working on the event communication, keynotes, gifts and on-site collaterals such as brochures, etc to reflect the brand image
- Rag RevolutionBrand Content DesignerSeptember 2020 - October 2020 (1 month)Paris, FranceIreland's leading fashion and sustainability start-up.• Assisted in developing and delivering dynamic content and advertising frameworks for use across digital assets (social media and online advertising platforms) that drive sales and increase engagement• Strategic lead and subject matter expert for promotional and segment marketing efforts across the organization, advising and partnering with marketing• Coordinate closely with consumer marketing peers, sales channels, marketing communications and field marketing.• Assisted in implementing a digital-first marketing strategy with the in-country teams, leading strategy, go-to-market and results tracking/analysis.
Recommendations
Education
- IMLUX – International Master in Luxury Management, Business, Management, Marketing, and Related Support ServicesMIP Politecnico di Milano2021IMLUX – International Master in Luxury Management, Business, Management, Marketing, and Related Support Services
- Master of ScienceNEOMA Business School2021Master of Science - MS, International Master in Luxury Management
- Bachelor of Design, Fashion/Apparel DesignNational Institute of Fashion Technology India2014Bachelor of Design, Fashion/Apparel Design
- Humanities/Humanistic StudiesSanskriti school , New delhi2010Humanities/Humanistic Studies