Amr R.

Manage and maintain official Huawei traffic channels, including Email Marketing, Affiliate Marketing network, APP/Web push, Google Ads, and others. Closely monitor traffic channels daily, providing valuable reports and insights to improve performance. Support expanding current traffic channels by being able to proactively search for new sources of traffic, develop partnerships, etc Serve as a communication link with local agencies, partners, etc. Manage Traffic Media campaigns for different countries on various marketing channels Analyze & report traffic performance for each country to help in spotting any weaknesses or opportunities for improvement. Support & review countries' website SEO. Run & manage new projects through various paid channels to improve countries' online sales. Expand the channels that serve the increase of online sales through offline channels.

Team Leader - Social Media April 2018 – May 2019 Sharaf DG Marketing Activities: Manage Sharaf DG accounts across various digital platforms. Apply BTL, ATL & TTL Strategies Development of content for online posts on SDG Social Media platforms. Implement new features/enhancements/Initiatives across platforms. Initiate Social Listening & Competitor Analysis with the team. Monthly Performance marketing campaigns (SEM & SMM) main goal to increase revenue, maintain the best ROAS & Increase the awareness of the brand In order to reach the monthly sales target. Marketing Automation through 'Insider & Synerise' tools. Cross-marketing campaigns (In-store & Online) with our partners to drive more traffic and generate conversions for the E-commerce & Brick and Mortar. Keep the organization up to date with the latest marketing tools & technologies. Budgeting & Planning: Set the yearly marketing budget according to YTD achievements, new opportunities, expansions & target of online sales for the New Year. Set up a yearly Marketing plan in a monthly breakdown with all the activities and recommended budget for the whole year's activities. Apply & Track marketing activities to match the agreed plan. Team Management: Leading a high-performing team in the ideation and execution of impactful and scalable strategies by Sharing, Applying & Tracking the tasks according to the marketing plan for each. Setting a daily & weekly discussion besides the Monthly and quarterly review/assessment. Track the sales performance for Online CC to reach their monthly target of sales. Discuss the KPIs for each member by the end of each quarter for the assessment. Process Adherence: Communicating with various departments to share offers, support in solving customers' complaints, handle E-commerce platform & devise an Omnichannel strategy for SDG. Process ownership on online posts, and artworks. MIS & Reporting: Publishing Reports on Time directly to the Country Manager.