Skill set (16)
Anabella in a few words
¡Hola! Me llamo Anabella y tengo 10 años de experiencia en Social Media Marketing. He trabajado en agencias creativas, start-ups y marca. Desde mis inicios como community manager hasta mi trabajo como social media manager, digital brand manager y paid media manager, sigo teniendo una pasión inmensa por este campo.
Amo mi trabajo. Sobre todo amo conectar a las personas con una marca, crear conversación y pensar cómo potenciarla en diferentes canales y con todas las nuevas herramientas que existen, sin perder el foco estratégico.
Experience
- INSIDE IDEAS GROUP LTDSocial Media Manager - DIAGEO Southern EuropeSOCIAL NETWORKSOctober 2021 - October 2022 (1 year)Madrid, Spain- Work closely with the paid media agencies to ensure best-quality output for all paid media executions from a content perspective.- Develop social and campaign strategies, always ensuring output aligns to brand purpose and business objectives- Create Content Plans for each Quarter, based on local market C&E activations, Global content creation and Opportunities- Manage the implementation of these strategies in terms of content calendar, taking a test-and-learn approach and ensuring content is optimised for channels- Work in cross agency teams to bring a social perspective to integrated campaign planning- Analyse the impact of social content we create in order to optimise it- Proactively disseminate new developments in the coresocial platforms, and what this means for the social strategy- Proactively seek out relevant cultural trends and best-in-class social practice- Establish effective 'ways of working' with the local market team to ensure best practice- Develop and execute plans to boost posts to key audiences, and use learning to optimise activity- Line Manage the Social Media Community Managers who are responsible for moderating, posting and reporting on the core brands' social channels.
- FindasenseCX Engagement Architect - Innovation LeaderNovember 2019 - October 2021 (1 year and 11 months)Madrid, Spain- Develop the content strategy for social networks.- Project management.- Monitor the client's corporate brands and channels, giving a timely response to them.- Manage publications of new content, providing data input and analysis through active listening with the consumer.- Monitor and ensure that the processes respond to the client's KPIs & SLAs.- Investigate, report and collect key insights on the behavior of the afternoon in the digital environment and social networks.- Generate alerts for crisis situations and opportunities identified by the community managers.- Monitor and report the sentiment of the campaigns to the intelligence and planning team.- Make reports of the campaigns that are in progress before intelligence and planning.- Implement and manage the digital guidelines of the internal channels, and you will make the final report of them.- Respond to consumer concerns through the content posted on social channels proactively and reactively.- Build communication protocols (Q&A's) for the different campaigns and / or clients, adapting them to their needs.- Investigate new trends in social media that contribute to the creation of content for current brands and / or clients.- Implementation and reporting of paid media strategies.
- ManifiestoSocial Media ManagerFebruary 2018 - October 2019 (1 year and 8 months)Madrid, Spain- Manage all social media accounts for the Madrid office's brands (Taco Bell, ILUNION Hotels, SoYou, Fondea, Deoleo brands)- Create the brands' content calendars, aligned with their strategies- Content creation for special campaigns (INTHEOS, Decedario)- Build digital content strategies for new brands (selection contests)- Client presentations- Work alongside other departments (Art, Strategy, Account, Media, etc) for proposals- Reporting and analytics- Create and supervise influencers' campaigns- Work alongside Barcelona's digital team
Recommendations
Education
- Licentiate degree, Comunicación SocialUNIVERSIDAD CENTRAL DE VENEZUELA2007Licentiate degree, Comunicación Social
- Bachiller en CienciasCOLEGIO SAN AGUSTÍN EL MARQUÉS2007Bachiller en Ciencias