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Andrew Balerdi

Brand Marketing

Works remotely from London

  • 51.509648
  • -0.099076
New
  • Suggested rate £550 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Andrew's quote.

This freelancer is available part-time (2 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 2 days per week

Propose a project The project will begin once you accept Andrew's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Remote only
Primarily works remotely

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • French

    Conversational

  • Spanish

    Conversational

Categories

Skills (7)

Andrew in a few words

Innovative marketing leader, and marketing professional with broad experience guiding brand management, campaign design, and digital marketing strategies. Keen business intelligence and analytical skills to evaluate company programmes and create robust marketing campaigns. Deep understanding of brand creation user behaviour, purchase journeys, analytics, and product iteration. Excellent communication, listening and interpersonal skills centred around accountability, integrity, and trust. I have also won the Transform Awards Europe for my brand design and strategy work on a mental fitness app.

Experience

Schwa

Marketing Manager

London, UK

August 2022 - Today (3 months)

Words have power. More than that, the choice of words can move mountains or be a damp plop in an even damper ocean of plop. Schwa is a communications agency that helps businesses choose the right words to talk to their teams, employees and customers in a meaningful and impactful way. I am here to organise events, create content, build partnerships and amplify Schwa's profile and services.

London Sport

Sports Tech Hub Mentor

London, UK

October 2019 - Today (3 years and 1 month)

Mentoring Cohort 3 of the Sports Tech Hub accelerator programme for 2019. Taking their marketing and brands to the next level so they can help people get more active.

GMPriority Pharma

Head of Marketing and Sales

Coggeshall, Colchester CO6, UK

July 2021 - August 2022 (1 year and 1 month)

On a mission to develop the most effective supplement brands in the world. My role is to create bold opportunities carve out new pathways for liposomal supplements and build partnerships to create a strong legacy. To do this I will be: Creating and improving brands Creating go to market strategies building out effective digital funnels Creating ads Creating communities And most importantly help people feel healthier

detoxpeople

Head of Marketing and Sales

Coggeshall, Colchester CO6, UK

July 2021 - August 2022 (1 year and 1 month)

A portfolio of Neutraceutical brands for nutritionists and everyone who cares about their health. With over 4000 products this suite of brands caters for most supplement needs. My job is to improve the user experience and grow the ecommerce stores for Your health basket, Nature's Fix, Why the Face and Supplement Warehouse.

The Good Marketing Company

Chief Marketing Strategist | Founder  - As a freelancer

London, UK

June 2017 - July 2021 (4 years and 1 month)

I am on a mission to help make 20 million lives healthier by the end of the decade. I do this through my brand marketing agency that creates media and campaigns for healthcare & fitness companies. We help you to attract more clients through creating brand loyalty and implementing digital campaigns to help you grow. Our clients will have: A more visible website, that's intuitive and used by the business as a useful marketing tool. A clear strategy to align your brand with your goals. Less time on marketing, more money. Campaigns with logic, clear ROI, empathy, emotional resonance, authenticity and social impact built in. FRUSTRATIONS WE HEAR:
- My brand is not clear
- Our traffic rate is high, our conversion rate is low
- We have a great brand, but we are not sure about our product
- We have a great product, but we are not sure about our brand The way we approach marketing is to eliminate those frustrations and generate results to service your customers better. Our proven framework make the following crystal clear and actionable: 1. BRAND Market position clarity, no competition and you speak to those who care. 2. STRATEGY Connect your brand to something tangible, plan campaigns for the year and engage correctly. 3. OPTIMISATION Improve and highlight opportunities for growth. We will optimise your site, follow up process, reporting, analytics, content planning and distribution. 4. CLAIMS AND ETHICAL STANDING Detailing what you can and can't say, providing your audience with reasons to trust you can be just as powerful as a chat bot. 5. DIGITAL PROWESS Creating content to keep you 'top of mind', whilst building authority & credibility & have the systems to automate as much as possible. 6. CONVERSION Turn your marketing efforts into sales. Move the conversation from initial click to purchase. ► Learn how to leverage your marketing for your health & wellness brand - BOOK A FREE CONSULTATION HERE: https://calendly.com/tgmc/30min

Sensiia

Head of Marketing DuoFertility

Cambridge, UK

August 2016 - July 2017 (11 months)

Planned and implemented effective strategies for marketing execution, as well as perform re-branding of DuoFertility. Drove and execute B2B trade platforms for listing Duofertility on Boots and Amazon websites. Created long lasting affiliate relationships and supporting assets to re-sell Duofertility through strategic clinical partners. Conducted market research to lead team members in an efficient way to develop new products. Secured 15 editorial mentions and articles for DuoFertility in 2017 by performing press outreach, journalist relationship and PR reporting.
• Set up of email automation for marketing and customer service, reduced manual customer service email production by 80%.
• Implementation of CRM Automation to automate lead generation and customer follow up.
• Successful listing and partnership with Boots.com and Amazon.com, Amazon.co.uk.
• Management of the customer journey life cycle.
• Management and implementation of advertising and marketing campaigns across the following channels: Facebook, PPC, Adwords, email, increasing traffic to the site by an average of 700% over 6 months.
• Increased sales from August 2016 to present by 210%.
• Project management and front end build of new Duofertility.com website.
• New website copy optimising websites for mobile, SEO and a US audience.
• Part of the senior leadership team to manage marketing output against business goals and provide regular reports to board members and investors.
• Writing and implementing a marketing strategy.
• Developing and running marketing campaigns within an integrated CRM system.
• Story and blog creation to increase website traffic and brand authority.
• Creation and implementation of cross-channel marketing automation tools increasing leads by 35% on average.
• Administering customer service webchat increasing leads by 66%.
• Adhering to medical device regulatory standards.
• Created and fostered 5 key affiliate partnerships, gaining $100,000 in revenue.

PROCO

Head of Digital and Cross Channel Marketing

Stanstead, QC J0B, Canada

September 2014 - August 2016 (1 year and 11 months)


 Management of the digital department
 Manage all cross media campaigns inclusive of: email, social media, affiliate marketing, sms, search channels
 Build internal process maps to include: Initial scope, build, key marketing success barometers, testing and analytics dashboards.
 Build, implement and manage web to print solutions
 Supply quality control reports
 Built, implemented and configured custom automated web to print workflows
 Use of Jira and Basecamp to implement agile development processes
 Plan and schedule marketing activity for clients
 Present detailed analytics reports to measure client campaign success
 Maintain timings on all projects to ensure team capacity is equal to project budget
 Training internal staff on Direct Smile
 Supporting the sales team with technical questions
 Presenting technical solutions in pitch meetings

21:12 COMMUNICATIONS

Head of Development and Client Strategy

London, UK

August 2013 - September 2014 (1 year and 1 month)

Development of cross-channel and multi-disciplinary advertising campaigns, hand coded apps, websites and tablet adverts and simple clean, easy to use experiences.
 Managing a team of developers, designer and account managers
 Ensuring projects are built on time and on budget
 Highlighting and changing processes to maximise efficiencies
 Developing core strategies for clients inclusive of Marketing, PR and online reputation management
 Maintaining a high standard in both functionality and realisation of designs of applications
 Keeping up to date with the latest technologies and feeding back to the team
 Attending meetings and pitches to represent and articulate the company's ideas
 Manage large scale marketing and advertising campaigns including multi channel approaches
 Design analytical maps and feedback to client's campaign, website and advertising successes
 Writing technical specifications and outlining detailed tech plans
 Advising account directors and senior staff in a technical capacity
 Working on projects using front and back end languages to help project completion
 Performing appraisals and performance assessment of development team
 Nurturing career development and setting goals for development team
 Manage agile development process
 Use Jira continuous integration
 Server administration and domain management
 Database and site management (MySql)

BETA London

Head of Technology and Marketing Consultant

London, UK

October 2011 - August 2013 (1 year and 10 months)

Consultation with clients on best uses of current web technologies to market their product or service and provide strategy guidance and reporting.
 Be the technical lead within the agency to make sense of web limitations
 Liaise with clients on web builds, project technologies, cross channel implementation of marketing plans
 Advise on best practice for emails, websites and apps
 Create reports for marketing effectiveness and ROI, inclusive of offline print, outdoor, display and video.
 In charge of code quality
 Create self produced technologies to push the boundaries of projects
 Hand coding of email templates
 Create technical briefs for clients
 People and code management of twelve developers on work produced for Beta and for clients
 Produce white papers on best practices
 Contribute to the Beta Blog
 Redesign and build http://www.betalondon.com
 Design and build of royalmailbusiness.com and royalmailexport.com
 Front End Development of over 80 web and mobile projects

PR Newswire

Senior Multimedia Producer

October 2009 - October 2011 (2 years)

Produce one page HTML and Multimedia press releases for clients ranging from BMW to Moet et Chandon.
 Took on and promoted to Senior Developer
 Production management of Multimedia News Releases
 Liaising closely with Client Services to achieve product potential and PR reach
 Hand coding HMTL, flat panel web pages for numerous clients ranging from Healthcare to Motoring
 Encoding online videos using XML, Flash, HTML CSS3 and javascript for video streaming purposes
 Use of Photoshop to create bespoke graphics for MNRs
 Post production and distribution of MNRs to partner websites
 Development of extra functionality to Multimedia News Release to include extra languages and non-
 ASCII character text (eg. Arabic)
 Development to include a Flash, HTML5 and JQuery gallery to display images dynamically
 Answering technical queries from clients, client services and sales staff and managing expectations
 of product delivery
 Development of HTML 5 and CSS3 templates
 Hand coding functional javascript programming for bespoke front end requests (use of canvas and css, javascript animations)
 Technical client liaison for the EMEAI region

Education