I'm a content strategist, copywriter, editorial writer and content marketer with more than 10 years' experience, specialising in premium fashion, beauty, and lifestyle. I blend content strategy and data analysis with editorial-inspired creativity, creating and using content in a way that both resonates with target audiences, and meets business goals.

During my career, I’ve led the content marketing team for the luxury fashion division at THG; developed and executed content strategies for interior design and homeware brands at Indesign Media; led the global content team at skincare brand Jurlique; and worked across markets in Europe, APAC and the US.

I have experience across all things content - web, print, photography, video, PR, social media, big campaigns, influencer marketing, and brand building and tone of voice. I've helped launch new brands, resurrect flailing ones, and built talented content teams from scratch.

Now freelance, I work with global brands, publications, small startups and creative agencies around the world. Here are a few things I do:

- Content strategy, direction and management

- Copywriting, including tone of voice, web, social media, blog, email, PR and 'big ideas'

- Online and print editorial features

- Social media strategy and management

You can take a look at some of my work at angharadjones.co.uk