Skill set (7)
Arvin Ray in a few words
Responsible for planning, implementing, and optimizing digital advertising campaigns across various online platforms. Their primary goal is to drive targeted traffic, increase brand awareness, and generate leads or sales for the company.
Responsibilities:
-Develop and execute digital advertising strategies to meet marketing objectives.
-Manage paid media campaigns across platforms such as Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and other relevant channels.
-Conduct market research and analysis to identify target audiences, industry trends, and competitor activities.
-Set up and optimize ad campaigns, including ad copy creation, keyword selection, audience targeting, and bid management.
-Monitor campaign performance, analyze data, and generate reports to assess the effectiveness of advertising efforts.
-Continuously optimize campaigns based on performance insights to achieve maximum ROI.
-Collaborate with internal teams, such as marketing, creative, and content, to align advertising efforts with overall marketing objectives.
-Stay updated on industry trends, new advertising features, and emerging digital marketing technologies.
-Manage advertising budgets and ensure efficient allocation of resources.
-Keep abreast of best practices and industry regulations related to paid media advertising.
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