You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt welcome

Welcome to Becky's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Becky to discuss your project or search for other freelancer profiles on Malt.

Becky East B2B Marketing ManagerBE

Becky East

B2B Marketing Manager
  • Suggested rate
    £300 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Becky's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
Verifications

Freelancer code of conduct signed

Read the Malt code of conduct
Verified email
Languages
Check out languages spoken by Becky
Categories
These freelancer profiles also match your search criteria
Agatha FrydrychAF

Agatha Frydrych

Backend Java Software Engineer

Baptiste DuhenBD

Baptiste Duhen

Fullstack developer

Amed HamouAH

Amed Hamou

Senior Lead Developer

Audrey ChampionAC

Audrey Champion

Web developer

Signup to reveal
Skill set
Industry fields of expertise
Digital Business Models
Digital and IT Services
HR Services
Telecommunications
Software Publishing
Becky in a few words
With over 6+ years in B2B marketing, I’ve helped shape brand and marketing strategies for a variety of tech-driven companies, ranging from start-ups and scale-ups to SMEs. As a versatile, full-stack marketing manager, I’ve worked across all aspects of B2B tech and growth marketing—defining USPs, ICPs, optimising paid campaigns, managing websites and CMS, handling CRM and marketing automation, running LinkedIn awareness ads, and building comprehensive multi-channel demand generation strategies.

Experience
  • Stein IAS, an MSQ Group agency | B2B Marketing Agency
    B2B Marketing Account Director
    REAL ESTATE
    October 2024 - February 2025 (4 months)
    London, UK
    • Oversaw the execution of an integrated brand campaign for a FTSE 250 company operating in the commercial real estate sector, contributing to strategy, media planning and creative production.
    • Delivered a comprehensive brand tracking reporting brief that informed board-level decision-making, determining clear brand awareness benchmarks and measurable KPIs for the 2025 strategy.
    • Led and managed a high-impact launch event, exceeding attendee targets by 88% (150 attendees vs. 80 target), with responsibility for creative direction, event experience, third-party supplier management and a six-figure budget.
    • Directed the creation of a media reporting/analytics framework utilising GA4 and Google Looker Studio, leveraging UTM data to pinpoint the highest-impact brand media channels and digital advertising formats.
  • Nutcracker Agency | B2B Marketing Agency
    Account Director/Marketing Manager
    TECH
    June 2018 - July 2024 (6 years and 1 month)
    Greater London, UK
    Senior marketing client lead, responsible for hands-on marketing strategy and execution for B2B clients, including real estate, cybersecurity and SaaS brands. Collaborated closely with C-suite executives and stakeholders alongside marketing, sales, customer success, engineering/data and product teams. Key results:
    • Served as the embedded marketing manager for a SaaS client from 2019 to 2024, reporting directly to the CEO and CRO to drive demand generation efforts.
    • Responsible for content and email strategy, brand messaging, website, organic social and performance/demand channels.
    • Contributed to PR strategy and supported the creation of 15+ case studies.
    • Spearheaded website and CRM migration to HubSpot, strengthening market position through product-focused messaging and implementing comprehensive demand generation strategies—including lead magnets and lead nurture campaigns—that drove a 76% increase in demo requests in the 12 months post-launch.
    • Delivered an "always-on" content strategy, including a monthly newsletter with a 39% average open rate.
    Led an integrated demand generation campaign via digital channels (Google Ads, SEM and Paid Social) for a global B2B SaaS client in the digital workplace solutions space that secured a six-figure deal within the first 90 days and increased pipeline generation and inbound MQLs by 116% in six months.


    Strategised and oversaw a performance marketing campaign for an app-based client targeting BTC and B2B audiences, identifying conversion bottlenecks, optimising landing page variations through A/B experiments and improving web copy to enhance user flow and deliver a consistent ROAS of +300%.


    Conducted in-depth research and analysis to inform strategy development, briefs and new business pitches.
  • Nutcracker Agency | B2B Marketing Agency
    Senior Account Manager
    February 2020 - August 2022 (2 years and 6 months)
    London, United Kingdom
    • Spearheaded agency website revamp, executing SEO strategy, web copywriting and design direction while managing a freelance web developer, resulting in a 77% increase in traffic and top 3 rankings for target keywords.
    • Influenced pre-acquisition growth plans for a professional data services firm through an integrated demand generation campaign that led to a 32% increase in SQLs and positioned them for a successful acquisition in 2021.
    • Implemented account-based marketing (ABM) initiatives for tech clients in data services and cybersecurity sectors, using sales enablement/business development tools (Cognism, Apollo, LinkedIn).
    • Developed and executed B2B tech content strategies, creating playbooks, whitepapers, case studies and thought leadership assets, supported by email automation campaigns to drive engagement and lead conversion.
    • Orchestrated field and partner marketing initiatives, including webinars, roundtable discussions, trade shows, and industry events, to drive brand awareness, generate leads and strengthen partnerships.
Recommendations
Education
  • Bachelor of Arts
    Queen Mary University of London
    2017
    BA (Hons)
Certifications