I’m a content strategist – which is sort of a hybrid between an editor, a marketer and a creative.

I work with brands and organisations to help them think strategically and holistically about their content. My work involves lots of different parts, from writing to research to problem solving.

This could look like:

– developing cohesive content strategies that cover tone of voice, brand pillars and best practice
– coming up with original creative concepts for campaigns, products and platforms
– creating incisive copy and content for websites, emails, social media and marketing materials that is accessible and engaging
– advising on SEO and UX improvements through strategy, audits, wireframes and content writing
– managing teams to deliver on large scale and time-conscious content projects


I work alone, but I'm also part of a creative micro-agency, Latterly, focused on design and content with storytelling at its heart.