- [e-spres-oh]UX/ UI DesignerDIGITAL & ITMay 2017 - January 2023 (5 years and 9 months)Working on worldwide projects, primarily focused on B2B, SaaS products:• Collaborated with cross-functional teams• Conducted user research and created UX flows, wireframes, and interactive prototypes• Designed high-quality user interfaces and visuals, from concept to launch• Led design projects and provided expert advice to clients• Developed and maintained a consistent UI across all digital platforms through the creation of design systems• Validated designs based on user insights to achieve a balance between user needs, business goals, and technical feasibility• Boosted subscription purchases through design optimizations• Improved user retention and attract new users through design optimizations such as redesigning the onboarding flow and the subscription model.
- Edge by AscentialProduct DesignerJune 2022 - August 2022 (2 months)I worked closely with four product managers and the Director of Product to enhance product functionality and address the needs of various brands. I conducted user interviews to gather feedback and used this information to propose effective solutions and create rapid prototypes. Additionally, I collaborated with the team on internal projects.
- SastrifySenior Product DesignerFebruary 2022 - May 2022 (3 months)I collaborated closely with the product team, founders, and stakeholders to ensure that the product satisfied both user needs and business needs. I worked on existing features and created new ones, such as user role and management, based on user interviews and feedback. I validated design solutions through user testing sessions and closely monitored user behavior using tools such as HotJar. I leveraged my findings to continuously refine and improve my designs, driving the product forward.
- Bachelor of ArtsWest University of Timisoara2015Bachelor of Arts in Graphic Design