Skill set (33)
Industry fields of expertise
Céline in a few words
Missing headcounts to reach your targets this quarter? You're in the right place 🎯
As a low-maintenance and hands-on marketing all-rounder, you can rely on my expertise to deliver:
🌐 Winning holistic strategies
🏗️ Smooth execution
📈 Measurable results
For over 8 years, I’ve driven growth for four SaaS scale-ups through structural changes in Marketing (Revenue, Growth, Partnerships, Go-to-Market/Field, Programs) across DACH, FR, UKI, and US markets.
Most recently, I led a Marketing team and achieved significant results.
I support your marketing projects end-to-end:
- Funnel & Channels Audit
- Team Coaching
- ICP Definition, Company Positioning, Product Marketing
- Strategy, Planning, Budgeting & Forecasting
- Partnerships & Go-to-Market Strategy
- Campaign, Events, and Project Management
- Acquisition Efforts: ABM, E-mail, Content, Automation, Third-Party, Website & SEA
- Copywriting (French & English only)
- Reporting
I am pleased to offer a free initial consultation to discuss your needs.
Experience
- Bots & People Product GmbHMarketing LeadEDUCATION & E-LEARNINGJanuary 2024 - July 2024 (7 months)Berlin, Germany- Part of the Leadership Team- Successfully grew the team from 1 to 3 Headcounts- In charge of Marketing Strategy, Planning, Budget & ReportingIn just one year, our team achieved impressive growth results (YoY):- Expanded our reach and engagement significantly (+160% Website Traffic)- Demonstrated a robust lead generation strategy (+700% New Contacts)- Enhanced the quality and readiness of leads for sales conversion (+900% MQAs, +1200% SQAs)Sourced major references, notably: Michelin, Astra Zeneca, Festo.
- Bots & People Product GmbHSr. Growth Marketing ManagerEDUCATION & E-LEARNINGJuly 2023 - December 2023 (5 months)Berlin, Germany
- Reformed the HubSpot setup, including the inbound funnel, scoring, and reporting
- Optimized the company website, which drove a 30% increase in Conversion Rate Optimization QoQ.
- Launched successful Content and Account-Based Marketing campaigns that resulted in a 143% increase in Marketing-Generated Growth QoQ.
- Designed and implemented paid advertising strategy on LinkedIn and Google Ads.
- Xentral GmbHSenior Partner Marketing ManagerE-COMMERCEApril 2022 - February 2023 (11 months)Berlin, GermanyBuilt Partner Marketing function from scratch:
- Established strong relationships with ecosystem (Tech, Service, Affiliate)
- Drove quarterly co-marketing and growth plan with strategic partners,
- notably: Hubspot, Shopify, Shopware & Mollie
- Implemented Partner Marketing and Partner Enablement programs from the strategy to the roll-out to 100+ partners
Recommendations
Education
- B.SC Business AdministrationDEUTSCH-FRANZÖSISCHE HOCHSCHULINSTITUT2017French-german double-degree
Certifications
- Google Ads SearchGoogle Ads2021
- Revenue Marketing FundamentalsPedowitzgroup2020