Charlotte Rose Melsom

Established and manage an independent consultancy with global outreach specialising in brand strategy, marketing, and creative solutions for a diverse portfolio of clients across hospitality, real estate, travel and lifestyle sectors. Directed multi-channel campaigns and influencer strategy that enhanced visibility, drove engagement, and consistently increased occupancy and sales. Established and scaled a Creative Team into a full-service Creative Studio of three designers, one artworker and two digital team, delivering multilingual marketing and communications projects for in-house and external clients. Spearheaded content creation and storytelling initiatives that resonated with diverse cultural audiences. Developed innovative strategies for high-profile launches and brand repositioning, earning 34 prestigious industry awards for clients and securing coverage in renowned publications. These efforts significantly enhanced clients' industry recognition and drove measurable increases in market share. Received personal recognition as Perspective Magazine's Best Marketing Professional. Consulted on holistic brand transformations, aligning client objectives with impactful marketing and operational solutions. Created and executed all aspects of brand development, marketing collateral, content creation, website design, and launch strategies Delivered strategic consultancy for notable brands, ensuring alignment with their business objectives while enhancing brand visibility and engagement.

continued...

(London-based remote consultancy with travel) Retained client for 13 years to pandemic

One of Asia's leading lifestyle property developers and fractional ownership pioneers: Directed the group's resort development, brand, marketing, and communications strategy, driving market growth and innovation. Elevated the brand in both new and existing markets, forming strategic alliances with global leaders such as Jones Lang LaSalle and Knight Frank, Spearheaded the launch of three boutique hotels, two restaurants, and one wellness brand, overseeing all aspects from concept to completion to operation in Asia and Australia. Managed a remote design team and two London-based assistants. Founded and developed the AOCAP industry conference, building brand trust and peer awareness; the event was successfully sold after four years. Garnered awards including Bloomberg, Southeast Asia Property Awards, International Property Awards, and American Resort Development Awards. Received personal recognition as Perspective Magazine's Best Marketing Professional. Introduced Inspired, a quarterly consumer magazine distributed to over 250,000 holiday club members, enhancing customer engagement. Redefined and strengthened the group's Corporate Social Responsibility program to align with brand values. Implemented a global connectivity program across 12 international offices, improving operational synergy. Delivered crisis management and reputation resolution strategies across social media and review platforms, protecting and enhancing brand reputation.

(London/North Yorkshire-based remote consultancy role with travel) Retained client for 16 years to present

Multi-Award-Winning Boutique Hotel & Wellbeing Destination, part of the Design Hotels™ Collection: Conceived, developed, and launched The Beach Samui, transforming it into a successful boutique hotel recognised internationally in media such as The New York Times and BBC3. Orchestrated the hotel'sjourney, from concept ideation to completion, managing brand, on and offline marketing strategy, architectural team (Archer Humphreys), partnerships, programs, and operations while directing all online and offline marketing efforts to achieve consistent 95% occupancy and drive visibility and guest engagement. Secured partnerships with industry-leading architects Archer Humphreys, renowned for iconic projects such as London's Waldorf Astoria and Amsterdam's Rosewood, to deliver a meticulously designed 21-suite boutique hotel. Gained recognition as part of Design Hotels™, positioning the hotel as a premier destination in the boutique hospitality space. Successfully pivoted The Beach Samui post-pandemic to become the first Licensed Natural Medicine Wellbeing Resort in Southeast Asia, redefining its market positioning. Directed all brand-related marketing efforts both online and offline, driving visibility and guest engagement. Led a USD 5M capital raise to fund further expansion and innovation within the resort's offerings. Transitioned from Creative Director to Founding Partner, leveraging extensive industry networks to drive the hotel's success and evolution.