Skill set (14)
Cyndee in a few words
With over 20 years of experience, I am a seasoned product strategist and tech entrepreneur with a holistic orientation who has led B2B and B2C marketing strategies and product development - from start-ups, entertainment, healthcare to corporates. I thrive in the complex product ecosystem and connecting the dots across business, strategy, UX/CX and technology.
My superpower is to spot unusual patterns and come up with outside-of-the-box solutions where we can create real change for people. I have a paradox mindset, which helps me to connect the dots holistically. I think big picture, but can dive straight into the details. I’m analytical and love user research, yet I can seamlessly bounce to the other side of the brain to design prototypes. I can be the leader my team needs to motivate them, yet I can fit right into a team at any level to roll-up my sleeves and get things done.
I have spearheaded product strategy and development for companies including Disney, Roche, Fisher-Price, Boehringer Ingelheim, Align Technology, iRobot, Sony Networks among others. As an entrepreneur, I founded and led a design and innovation agency in Los Angeles with an impressive 15 year run and was responsible for a technology buy-out of a digital Hollywood movie standard I co-invented (which Apple, Microsoft and Google adopted into their movie platforms).
My main objective is to help people and society through useful and well designed products (with a solid and actionable strategy!), while also having the opportunity to solve problems and grow as a person.
Experience
- Digitas Health (Publicis Groupe)Senior StrategistHEALTH & WELLNESSMay 2021 - Today (3 years and 7 months)City of London, United KingdomSupport healthcare companies and big pharma with EMEA and global strategic imperatives across their end-to-end customer experience and product offerings using mixed-method data (qual & quant) and design thinking approachesDevelop messaging frameworks, value propositions and personasWrite strong, research-led creative briefs for the design, marketing and content teamsMap customer experience journeys across brand and product ecosystems to include key moments that matter for patients/HCPs and their pain pointsPlan, design and facilitate design-thinking workshops with clients and synthesise outputs with strategic recommendationsCreate client-facing strategy presentations to articulate a strategic story led by research insights and hypothesis
- The Werck GroupHead of Product StrategyDIGITAL & ITNovember 2017 - May 2021 (3 years and 6 months)Amsterdam, The NetherlandsManaging partner and chief strategist of digital product strategy consultancy firm based in AmsterdamAdopt a variety of disciplines to achieve the best outcome across business and customer experiences, combining brand strategy, design thinking, mixed-method data synthesisDevelop and execute data-driven (qual and quant) and strategic action plans that support business objectives, go-to-market strategy and holistic product/service ecosystem from brand to customerDevelop value propositions and messaging frameworks to communicate brand and product benefitsCreate and facilitate design-thinking collaborative workshops with clients (virtual and in-person)
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