Skill set
Dale in a few words
I'm an award-winning senior creative copywriter who loves ideas and words, especially when I'm able to combine the two. A strong conceptual and strategic thinker producing fresh, impactful integrated campaigns, comfortable working across all media platforms. I'm also equally happy crafting engaging short and long-form copy, from emails to websites to scripts, and everything in-between.
I've held permanent positions in some of the world's top agencies, building brands for major international clients. I approach every brief with a can-do attitude and a strong desire to make great work.
You can view my portfolio and CV here: dalew.carbonmade.com
Experience
- DalePeter LtdSenior Creative CopywriterAugust 2018 - Today (6 years and 4 months)London, UKFreelanced at Ogilvy UK, Impero, Mirum, Possible, Toaster, Potato, Cheil, forpeople, Keko, Born Social, Pernod Ricard, Tonic, Intuit.
- Ogilvy South AfricaSenior Creative CopywriterJune 2015 - November 2017 (2 years and 5 months)Cape Town, South Africa
- FreelanceFreelance Senior Creative CopywriterOctober 2013 - December 2015 (2 years and 2 months)Cape Town, South AfricaFreelanced at Ogilvy, Public Machine, Woolworths, King James.
Recommendations
Education
- Advanced ScreenwritingGoldmine TribeAdvanced Screenwriting
- Diploma in CopywritingRed & Yellow Creative School of BusinessDiploma in Copywriting