Dana L.

I'm focused on combining multiple digital channel data sources (i.e. Facebook, Google Ads, Email, Website Data, etc.) into a centralized view for ease of reporting and analysis to derive insights through BI tools such as Tableau and Data Studio. Responsibilities include but not limited to:

- Analyzing a website's design and structure while generating actionable insights;

- Implementing best practices for data collection, organization, and cleanliness;

- Developing centralized dashboards and reporting utilizing BI tools such as Tableau/Data Studio;

- Performing deep dive analyses utilizing data from multiple sources;

- Collaborating with omnichannel marketing teams for marketing campaigns & tracking;

- Determining most relevant and critical KPIs track and reporting;

- Combining insights into stories and building presentations.

■ Implemented web analytics on 55+ custom projects (set up of GTM & GA & Hotjar & Heap & Mixpanel & Yandex). Built tracking plans with advanced dataLayer events and tracked items. ■ Created and monitored multiple ad campaigns on programmatic & display & social & search platforms. Built the KPI system. ■ Created & presented be-weekly and monthly advanced reports to the clients. Worked with the biggest pharma brands in the USA (5M monthly website users). ■ Created multiple email campaigns & A/B tests and experiments, increased avg. open rate on 21%. ■ Created custom dashboards in Power BI & Data Studio, which decreased the time spent on monthly reports by 24 hours per month. ■ Researched new MarTech platforms, negotiated with potential partners.