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Daniela Casale

Influencer and Social Media Manager

Works remotely from Madrid

  • 40.429913
  • -3.669245
  • Suggested rate £171 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Daniela's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Daniela's quote.

Location and workplace preferences

Location
Madrid, Spain
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 other

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Conversational

Categories

Skills (10)

Daniela in a few words

More than 5 years experience in advertising, influencer marketing and public relations agencies across LATAM and Europe.

Passionate about creating efficient and data-driven Influencer Marketing and Social Media strategies, that creatively enable brands to reach their target and achieve successful results.

Comfortably connect and collaborate with new people and cultures. Easily create long-term relationships with clients and co-workers, with a curious, positive and committed attitude.

Experience

MEDIA.MONKS

Account Manager EMEA (Influencer Marketing)

Madrid, Spain

January 2023 - Today (1 month)

YELLOW BRICK ROAD AGENCIA

Influencer Manager

Madrid Metropolitan Area, Madrid, Spain

January 2022 - January 2023 (1 year)

Strategizing, planning, executing, and measuring campaign success related to public relations and influencer marketing for C&A, Beam Suntory (Roku Gin) Client service

Glovo - Glovo

Account Manager Intern

Madrid, Spain

November 2021 - January 2022 (2 months)

Gather all the insights from Glovo partners to create a good experience for them and their customers. Get feedback from the XL stores and translate it into process improvements Maintain good relationship between Glovo and their partners Forecast and track key account metrics

Publicis Groupe - Publicis

PR and Influencer Marketing Executive  - As a freelancer

September 2020 - November 2021 (1 year and 2 months)

Publicis Groupe - Publicis

PR & Influencer Marketing Executive

September 2020 - April 2021 (7 months)

Campaign strategy, planning, executing and measuring in the area of PR and influencer marketing for Mondelez in a regional level (Latin America and the Caribbean). Executing over 10 simultaneous campaigns with more than 30 active influencers. Marketing budget optimization of over 200,000 USD Build and maintain group clients such as the Davivienda Bank, Falabella and Procter & Gamble Successful results in influencer marketing campaigns, achieving a reach of over 10M.

Goldfish

Account Manager

Bogotá, Bogota, Colombia

September 2018 - September 2020 (2 years)

Supporting and selling strategies to accounts such as GSK, Pfizer, Procter & Gamble, Sony, Nutresa Group, among others. Overcoming sales objectives by a 110% during 2019 and 2020. Developing strategies focused on the brands communicative objective and fulfilling KPI's in terms of engagement, reach and traffic to digital channels. Budget optimization of over 100,000 USD.

Goldfish

Project assistant

January 2018 - September 2018 (8 months)

Organizacion Corona

Practicante Mercadeo Digital

Bogotá, Bogota, Colombia

July 2017 - January 2018 (6 months)

New Kids On Tv

Marketing Assistant  - As a freelancer

Bogotá, Bogota, Colombia

January 2017 - July 2017 (6 months)

Education

  • Master's degree, Marketing and Sales

    EAE BUSINESS SCHOOL

    2022

    Master's degree, Marketing and Sales

  • Marketing Digital, Redes Sociales y Analíticas: Una Estrategia Omnicanal

    IE University Exponential Learning

    2021

    Marketing Digital, Redes Sociales y Analíticas: Una Estrategia Omnicanal

  • Health Coach, Foods, Nutrition, and Wellness Studies, General

    Institute for Integrative Nutrition

    2021

    Health Coach, Foods, Nutrition, and Wellness Studies, General

  • Associate Degree in Advertising

    Pontificia Universidad Javeriana

    2017

    Comunicación Social, Advertising

  • Italiano B1, Italian Language and Literature

    Eurocentres Global Language Learning Ltd.

    2015

    Italiano B1, Italian Language and Literature