Welcome to Dave's freelance profile!
Sales / Commercial Director
Can work in or around Manchester, Leeds, London
- Suggested rate €362 / day
- Experience 7+ years
This freelancer has confirmed full-time availability in the past 7 days.
Location and workplace preferences
- Manchester, England, United Kingdom
- Can work onsite in your office in
- around Manchester and 50km
- Around Leeds and 50km
- Around London and 20km
- Business sector
- Health & Wellness
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Native or bilingual
Dave in a few words
Peloton Interactive: Established a new commercial business unit operating a B2B2C model. Delivered a 304% B2B outcome vs budget in year 1 which in turn yielded an additional 10,500 new B2C leads.
Precor Inc: Hired to turn around declining revenues. Restructured the sales function, implemented a sales process which was executed against a targeted market. Grew year 1 revenue from £10.2m to £13.7m vs prior year.
Health & Wellness
Grew market presence in first year by 304%, sold over 700 products into 360 new facilities; provided structure and strategic direction, whilst setting OKRs for the team. By contrast only 76 products had been sold throughout the previous 2 years.
Spearheaded B2B2C commercial strategy, identified preferred market segments, developed pricing & monetisation model that maximised B2B exposure. This resulted in an uplift of 10’500 new leads into the consumer business.
Increased commercial business unit’s inbound leads by 66%; developed new commercial sales avenues via telesales/retail store expertise.
Increased distribution channels from 1 to 4; introduced approved sales partners assigned territories, segments, and revenue targets, that included utilisation of 2 internal sales teams and 2 new external business partners,
Up-skilled existing sales teams to improve competence selling into pre-identified commercial segments.
Introduced additional commercial opportunities that delivered an average incremental spend of 15% per order.
Developed beta product and launched into marketplace; led team through product iterations that reduced user frictions and improved efficiency.
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BSc (Jt Hons) Sports Science and Physiology
University of Leeds
My background is sports science and moved quickly into strength & conditioning with a focus on biomechanics.
Six Sigma Yellow BeltAveta Business Institute