- Yara InternationalUX/UI DesignerAGRICULTUREJune 2023 - Today (1 year and 11 months)Singapore, SingaporeWorking on YaraBodega and FarmCare, apps that help farmers learn agriculturally climate-neutral best practices, explore and shop crop nutrition products, and improve crop yields overall.- Collaborating closely with research experts to transform recommendations into tangible design concepts, user flows, wireframes, and user-friendly interfaces.- Effectively communicating ideas through various UX deliverables like mood boards, sketches, wireframes, mock-ups, and interactive prototypes.- Crafting experiences optimized for diverse devices and interfaces, spanning across mobile phones, tablets, and desktops.- Embracing a user-centered approach for swift prototyping and validation with real users, ensuring our solutions resonate with their needs.- Working seamlessly within cross-functional teams, including design, product, content, engineering, and marketing, to deliver cohesive user experiences.- Championing UX and design thinking within your teams, fostering a culture of innovation and user-centricity.- Contributing to the advancement of a unified design system, upholding design consistency, and enhancing the coherence of our solutions
- Smart Course | Courses, Coaching & Collaborative Platform for Caregivers of Kids with Special NeedsProduct DesignerJanuary 2022 - September 2022 (8 months)New York, NY, USASmart Course is a profitable EdTech and HealthTech startup that uses digital products and services to help kids with special needs and their caregivers reach their social, behavioral, and academic goals.- Conducted user research to identify gaps and improve digital products, resulting in an increase in user satisfaction scores (as measured by CSAT).- Created user flows and wireframes to visualize user journeys and ensure a seamless user experience, reducing user churn (as measured by MRR).- Developed modular design systems to streamline design workflows and increase design efficiency (as measured by WGR).- Designed and developed websites and digital products using no and low code tools, including Webflow, resulting in a decrease in development time (as measured by CAC).- Implemented workflow automation using no-code tools, such as Zapier and Airtable, to optimize processes and reduce manual labor;- Conducted customer discovery and marketing efforts to identify new customer segments, resulting in an increase in monthly recurring revenue (as measured by MRR).- Improved UX metrics, such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT), for current products, resulting in an increase in NPS scores and an increase in CSAT scores.- Managed ADHD content creation for social media platforms to increase brand awareness and engagement, resulting in an increase in social media followers and an increase in social media engagement.
- Delcio DesignsProduct DesignerMarch 2017 - Today (8 years and 3 months)Maputo, Mozambique- Conducted user and stakeholder research to identify user needs, pain points, and preferences, and incorporated findings into the design process.- Designed and built websites and applications from ideation to launch, ensuring a seamless user experience and clean interface design.- Created corporate brand identity systems, including logos, color palettes, typography, and graphic elements, to align with business objectives and brand vision.- Developed modular design and design systems to improve consistency, efficiency, and scalability across products and platforms.- Leveraged "no-code" platforms to design and develop front-end interfaces, including prototyping, wireframing, and UI design.- Implemented workflow automation using no-code tools, such as Zapier and Airtable, to optimize processes and increase efficiency.
- Professional Training, Mining and Mineral Engineeringnational Institute of petroleum2013Professional Training, Mining and Mineral Engineering