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Diana Trantina

Digital Media, Content Marketing, Media Planning
  • Suggested rate
    £290 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Diana's quote.
Location and workplace preferences
Location
Paris, France
Remote only
Primarily works remotely
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Skill set
Diana in a few words
Responsible for clients’ digital image and brand love.
Developing 360° media strategies to increase awareness and grow market share.
Leading campaigns from media & budget planning to activation and reporting.
Helping to conceptualise brand communication voice and visual language.
Identifying uncluttered media channels, emerging trends & unique partnership opportunities.

What Can I Do for You?

🚀 Brand Content Management
- define your target audience
- define your brand voice that will instantly differentiate you from your competitors
- develop Big Idea & Communication Platform that resonates with your target audience 
- produce brand communication guidelines 
- manage the production of audio, video & visual assets according to the Brand Book 


🎯 Digital Media Strategy
- identify the best digital communication touchpoint to reach a target audience
- build digital media presence strategy (social media, partnerships – influencers, platforms, online magazines; metaverse/gaming)
- put together and implement a cost-efficient media plan delivering KPIs (CTR, CPA, CPE, CPM, UU, Technical Reach)
- launch, evaluate and optimise the performance of digital campaigns


📌Content & Project Management
- manage complex campaigns with cross-functional (and scattered across locations) teams
- evaluate and optimise digital media budgets
- produce content: photos, videos, podcasts & other audio formats, SEO-focused blogs
- put together and manage a team of content makers (designers, producers, photographers, writers)
- implement content amplification in media-owned media channels (social media accounts, official website, e-commerce platforms) and advertising channels (Facebook & Instagram Ads, Google Ads, OLV, TikTok Ads)
Experience
  • WAVEMAKER GLOBAL MEDIA AGENCY (WPP)
    Digital Media & Content Group Head
    DIGITAL & IT
    May 2021 - May 2022 (1 year)
    Developed effective GTM digital solutions, partnership opportunities and cross-media strategies for clients; implemented performance and brand campaigns. Conceptualised brand communication voice and visual language, identified uncluttered media channels. Built client-focused teams. Connected and managed key stakeholders to deliver sleek project execution. Led media budgeting and optimisation. Pioneered innovative media products’ implementation. Formulated crisis marketing shift & opportunities.

    Key clients: HUAWEI Technologies & AppGallery, Tiffany&Co, CHANEL, Netflix, Colgate-Palmolive, Hill's Pet Nutrition, Batiste Dry Shampoo, Paramount, Pfizer
  • WAVEMAKER GLOBAL MEDIA AGENCY (WPP)
    Senior Digital Media & Content Marketing Manager
    DIGITAL & IT
    November 2019 - April 2021 (1 year and 6 months)
    Led digital marketing campaigns from media planning to pitching and activation. Built client relations, developed internal & external working guidelines. Led new business acquisition brief responses and successfully pitched to prospective clients. Identified and formulated emerging trends. Developed business cases and conducted client’s best practice & creative workshops.
  • WAVEMAKER GLOBAL MEDIA AGENCY (WPP)
    Digital Content Marketing Manager
    DIGITAL & IT
    May 2018 - October 2019 (1 year and 6 months)
    Planned and executed content projects across media channels corresponding to clients’ strategic business goals. Ensured effective parties communication. Delivered campaign results report and recommendations. Monitored market competition.
Recommendations
Education
  • Bachelor - Sociology
    National Research University “Higher School of Economics”
    2013
  • Master - Creative and Media Enterprises
    University of Warwick, United Kingdom
    2014