Skill set (22)
Dominika in a few words
Hi, I am Dominika. A strategic mind with a creative edge. A consultant with a combined brand and innovation strategy background.
I spent the last 8 years facilitating workshops, coming up with creative ideas & pitching them, so that brands and new products can be built from the ground and grow their influence.
For 6 years, I worked with advertising agencies of all sizes, from boutique digital agencies to big international networks such as DDB or Publicis, on building top-of-mind awareness and positive brand perception for brands like McDonald’s, Raiffeisenbank or Rossmann.
Then I transitioned to digital product innovation, where I facilitated the ideation of product visions and building of product roadmaps, supported building and testing of digital prototypes.
Today I blend my experiences and help B2B businesses & founders to:
- build brand & content strategies (through workshop facilitation)
- write compelling copy and build their company and personal brands on Linkedin
- upskill their teams about brand-building and storytelling (through interactive workshops)
If you want to build a strong brand and content engine to become a thought leader and grow your revenue, I'd love to get to know you.
Experience
- Icon GroupSenior Innovation StrategistDIGITAL & ITMarch 2020 - February 2022 (1 year and 12 months)Berlin, GermanyTransforming businesses by future vision ideation and definition, innovation roadmap development and building data-driven products/platforms.In charge of quantitative and qualitative user research and testing to rapidly validate value propositions and service/platform prototypes.Product co-ownership of an MVP for the automotive aftermarket, being the main contact for key stakeholders in terms of product development, branding, media, strategy and user testing.Responsible for structuring user interviews to validate and prioritize product features, in charge of managing external agencies, setting the direction for the brand and GTM campaign from strategic and creative perspective.Leading a team of strategists in opportunity mapping, concept framing and future visioning.
- DDB°Brand StrategistPRESS & MEDIAMarch 2019 - February 2020 (12 months)Prague, CzechiaRedefining strategic direction for key clients: Raiffeisenbank, Rossmann, McDonald'sDesigning and leading client co-creation workshops using design thinking.Inspiring creative teams with real-world insights derived from audience and cultural trends analysis with a strong creative POV.
- Publicis GroupeStrategistPRESS & MEDIAJanuary 2018 - February 2019 (1 year and 2 months)Prague, CzechiaFocusing on new business pitches in cooperation with 3 creative agencies (Leo Burnett, Saatchi & Saatchi, Publicis) resulting in 4 successful business cases in 10 months expanding the portfolio on 1 existing client (IKEA) and winning 3 new clients.Responsible for connecting and briefing creative, media, research and digital agencies in pitches to create single-minded business solutions for clients.Working on redefining the positioning for the whole group of creative agencies and setting new processes for in-house agencies cooperation with senior management.Main research in the areas of banking, finance, fintech and insurance.
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Education
- BachelorUniversity of Economics, Bratislava2013Field of Study: International Economic Relations Main focus on studying diplomacy, languages, international trade & organizations, macroeconomics.
- MasterPrague University of Economics and Business2015Field of Study: International and Diplomatic Studies Main focus on international politics, trade, and macroeconomics.