Skill set (19)
Donia in a few words
I have dedicated my career to the Luxury industry: 15 years of experience working for established brands, at LVMH mainly, as well as entrepreneurial projects.
A few words about my expertise:
360° EXPERTISE IN LUXURY MARKETING, COMMUNICATION AND SALES
=> 17 years in the Luxury, Beauty & Fashion industry: Ex-LVMH & Entrepreneur in the Luxury industry
KSA / GCC KNOWLEDGE
=> Worked for O100, fast-growing luxury company headquartered in Riyadh
=> 15 years in KSA, Arabic speaker: worked with multiple actors in the region
Among others: HN Riyadh, Sheikha Mozah and Vogue Arabia
ENTREPRENEURIAL SPIRIT
=> Created & developed a French Luxury Brand
Experience
- FAD INSTITUTE OF LUXURY FASHION AND STYLE DUBAIGuest TeacherFASHION & COSMETICSApril 2023 - Today (1 year and 8 months)Dubai, United Arab Emirates
- ISTITUTO MARANGONIGuest TeacherFASHION & COSMETICSAugust 2023 - Today (1 year and 3 months)Dubai, United Arab Emirates
- O100Omnichannel Marketing DirectorFASHION & COSMETICSFebruary 2023 - April 2023 (2 months)Riyadh, Saudi ArabiaFounded in 2014 by Mrs. Haifa AlRajhi, O100 is a fast-growing company with strong expansion plans in the region. With the success of its current locations – 2 boutiques in Riyadh + an online shop – O100 stands today as the leading luxury beauty destination in KSA.Joined the company to build, implement and manage the Ramadan Campaign 2023
Recommendations
Education
- Professional Certificate in Digital MarketingKellogg School of Management2021Takeaways Include: - Execute hands-on tools: SEO, SEM, social media, email marketing, and display ads. - Know how to optimize using metrics: SMART goals, conversion optimization, A/B tests, attribution, and experimentation. - Create high-impact content for a new generation of consumers. - Develop ad strategies on social media for content that I will plan, create, and promote.
- Executive ProgramHarvard Business School2014“Leading your small business through its lifecycle”
- Master in ManagementESCP EUROPE2005Programme Grande Ecole
- MSc in International BusinessAston Business School2006Major in International Marketing & Finance
Certifications
- Les principes fondamentaux du marketing numériqueGoogle2019
- Digital MarketingBusiness of Fashion2019
- Professional Certificate in Digital Marketing (6-month intensive program)Kellogg School of Management
- Content Marketing CertificationHubSpot2021
- Email Marketing Marketing CertificationHubSpot2021
- Social Media Marketing CertificationHubspot2021
- Google Ads SearchGoogle2021
- Google Ad DisplayGoogle2021
- Google AnalyticsGoogle2021
- SEMrush Course: SEO ToolkitSEMrush2021