Eduardo Uzae

Through a contemporary, collaborative and open look, we will work on Branding, its strategies, developments, business relevance and tools in an accessible way and fully connected with your practice in real life. In this way, we empower students for the job market, generating the ability to keep up to date to be part of their time.

The course aims to deliver a mapping of the market, segment of activity, understanding of the public and definition of needs and behavioral characteristics of contemporary public, with analysis of contemporary trends in behavior, brand strategies that define who this brand is, what its essence is. .

Tools and techniques to capture and make tangible in strategies what a brand is, so that strategic guidelines can be created that serve as guides for decision making.

Think and develop visual identities, editorial design and interface design, for desktop and mobile devices (web, apps and games), signage systems for public and private spaces, art direction, illustration, animation, social and public utility design. There are several possibilities offered by the course, integrating creativity, technique and methodology to idealize and execute design projects.

Our degree in Graphic and Digital Design has an emphasis on the convergence of visual, graphic and digital communication platforms, and was designed to expand your professional field, allowing you to respond promptly to the challenges of the 21st century.

With an interdisciplinary character, the graduation values ​​the integration of the areas of design and the culture of the project through investigation, technique and creativity, and students interact with specialists from different areas of knowledge and with renowned national and international professionals.

To think of innovative solutions for today, dedication is needed to analyze and understand the different contexts of social and market demands and identify the potential of the industry. In addition to creating products and services, the creative process of Strategic Design seeks to create real solutions capable of revolutionizing markets.

The postgraduate course in Strategic Design and Innovation develops technical and creative skills for professionals willing to develop highly complex projects.

Classes value the diversity of perspectives so that students have the necessary skills in the contemporary world of work. The journey also builds understanding of the social role of design by placing students in the position of protagonists in their careers and responsible for their professional actions.