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Elizabeth Varones

Transformation consultant & coach

Can work in or around London

  • 51.5156
  • -0.092
  • Suggested rate £1,302 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Elizabeth's quote.

This freelancer is available part-time (2 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 2 days per week

Propose a project The project will begin once you accept Elizabeth's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Can work onsite in your office in
  • around London and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
Business sector
  • Health & Wellness
  • Medical
  • Pharmaceuticals industry
Company size
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • French

    Conversational

Categories

Skills (39)

Elizabeth in a few words

I’m a transformation maker, entrepreneurial marketer, and trained business coach with 17+ years of experience advancing innovation in a structured way to help people and companies achieve great things. I help business leaders cultivate their ideas and turn them into reality, and support their professional development through leadership coaching to help them maximize their potential.

Experience

Anthos Consulting

Founder, Transformation Consultant & Coach  - As a freelancer

London, England, United Kingdom

September 2019 - Today (3 years and 5 months)

Anthos Consulting is a transformation consultancy that specializes in helping organizations bring innovation and change to fruition. We support people and companies through the entire transformation process: 1. Bring an idea to life: conduct workshops to help generate new ideas or refine existing concepts, apply critical thinking to ensure the idea makes sense for the company and its customers, understand the change process and how each team member can contribute 2. Figure out how to make it happen: develop work plans that get the most out of each team member, create a rhythm of adapting the plan based on feedback, figure out the best method of communicating outcomes 3. Sustain the effort until it’s second nature: embed the change in the company culture, maintain energy and momentum, and coach teams and individuals through the process We work with a variety of business leaders across different industries. Transformation plans are developed collaboratively and tailored to your unique needs and challenges.

Pfizer - PFIZER

Brand Director

Paris Area, France

September 2017 - June 2019 (1 year and 9 months)

DIGITAL CONTENT STRATEGY LEAD – INTERNATIONAL DEVELOPED MARKETS; REGIONAL MARKETING; VACCINES PORTFOLIO In this international leadership role, I spearheaded a cross-functional team of software developers, legal, marketing, and business technology colleagues to lead the development of a new regional digital strategy for the Vaccines Portfolio. Key Achievements • Conceptualized a multifaceted, phased plan to radically change how content is created and managed, leveraging technical features, AI/ML, meta-data/tagging, and company communications. • Formulated a new cross-portfolio Vaccines regional brand identity and narrative encompassing a spectrum of patients and diseases prevented. • Organized and facilitated a “Storytelling Summit” to roll out new identity and foster storytelling principles with marketers. • Cultivated a strategic partnership with ESCP University to launch the first Vaccines Europe internship program. • Supervised recruitment, orientation program development, on-boarding materials creation, metrics, and mentorship to ensure smooth transition into Pfizer. • Accelerated the professional development of 6 interns by overseeing their collaborations with local markets.

Pfizer - PFIZER

Brand Director

July 2015 - August 2017 (2 years and 1 month)

HCP LEAD – REGIONAL MARKETING: PREVENAR 13 ADULT As brand director and HCP Lead for Regional Marketing of the Prevenar 13 Adult vaccine, I led a cross-functional team (legal, medical, compliance, communications, commercial) across promotional efforts for Healthcare Providers HCPs (e.g. physicians, pharmacists, nurses). Key Achievements • Piloted the first social media strategy for International Developed Markets region (Europe, Japan, S. Korea, Australia) and the first multi-market flu season paid media activation; drove 133M impressions and 14M interactions with 950K people completing a call to action. • Created a Review Committee Process to improve speed by building new internal social media/digital guidelines and regularly reviewing regional marketing, medical, and legal. • Integrated behavioral economics insights into vaccine marketing messaging, uncovering unconscious barriers to vaccination and training vaccine colleagues on how to strengthen messaging. • Participated in the World Health Summit and assembled a distinguished panel of guests to discuss key rational/non-rational barriers to vaccination with practical tools to help HCPs.

Pfizer - PFIZER

Senior Digital Marketing Manager - Secondment

Paris Area, France

January 2015 - June 2015 (5 months)

In this short-term assignment, I helped develop a digital strategy framework aimed at driving engagement with country-level web sites with aesthetic and informational appeal. Tested strategies in Portugal and Denmark, ultimately defining decision tree plan to drive web site visits from emails. Key Achievements • Exceeded metrics of email performance compared to Pfizer benchmarks for company and for Europe. Overall metrics included time on site, number of downloads, email click-through, conversions, and more. • Created measurement program including a unique customer engagement index to inform long-term success strategy.

Pfizer - PFIZER

Senior Manager, US Lyrica Marketing Team

New York, NY

October 2012 - December 2014 (2 years and 2 months)

For a key nationwide initiative, I led the development of a B2B strategy for decision makers of large health systems that aligned with and supported overall brand and Pfizer strategies. Key Achievements • Improved customer engagement via 282 collaborations in 2014 (up from 152 in 2013) with physician groups and healthcare institutions • Created branded and unbranded value propositions and a robust set of tools for costly chronic pain conditions which aimed to improve disease state prioritization, healthcare efficiency, and patient outcomes • Trained key account managers on evolved approach to customer engagement and supported with ongoing resources • Served as Review Committee Captain and drove greater operational efficiency in promotional piece submission and delivery to the market • Won Pfizer Innovation Award for a Pfizer First predictive model leveraging big data. Worked with health outcomes researchers, statisticians, and medical groups to create a model that predicted patients more likely to develop fibromyalgia. • Won Review Committee of the Year Award for driving greater efficiencies and adherence to processes

Pfizer - PFIZER

Manager, US Marketing

New York, NY

March 2010 - October 2012 (2 years and 7 months)

In this role, I transitioned from sales to marketing and from Chicago to New York. Building on my account management experience, I prepared sales and marketing teams for a new way to approach customers, implemented a more customer-focused selling model, and offered resources to help healthcare providers adequately manage complicated disease states. I also led an effort to develop and implement training on market trends, the emergence of a new type of customer (medical group administrators), and planning and resource development. I learned that I really enjoyed learning new concepts and making new things happen. Celebrex Marketing Team • Developed a concept to measure the impact of pain on patient satisfaction scores through a unique collaboration with a nationally recognized 3rd party • Led the HCP promotional and field force training efforts for the Fall 2012 National Sales Meeting • Collaborated to develop a consumer program that supported a multi-disciplinary condition management approach including a micro-site, banner ads, and representative pull through materials • Managed Savings Cards, Starters, Vouchers and Coupon programs Portfolio Marketing Manager • Co-led the evolution of the US Primary Care selling model and developed a comprehensive training curriculum for sales representatives and District Business Managers • Developed and executed a plan to ensure successful integration of the MG/IDS Customer into marketing planning and solution development • Developed a training program to help marketing teams ascertain key customer and market information and apply relevant insights into marketing planning and targeting

Pfizer - PFIZER

Medical Group Practice & Professional Healthcare Representative

Greater Chicago Area

July 2004 - February 2010 (5 years and 7 months)

In this role, I sold Pfizer’s portfolio of cardiovascular products. Sales taught me a lot about listening, understanding problems, and helping to provide solutions to needs. I’ve always been determined and strong willed, but working in sales strengthened my resolve to achieve my goals as well as my ability to develop trust and build relationships. Because of my success, I was selected to take on a new account management role calling on the two largest health systems in the Chicago area. With hard work, I turned around this underperforming territory. Key Achievements: • Uncovered key players within the health systems that led to new business opportunities • Ranked among top 5 sales professionals in the region with new product launches • Won the Vice President's Cabinet Award in 2007 for Top 5% Area Sales

Education

  • Bachelor of Science

    University of Illinois at Urbana-Champaign

    2003

Certifications