Skill set
Additional skills (10)
Industry fields of expertise
Emerson in a few words
I can help you to boost awareness of your brand, promote your new service or product. Moreover, if you want to drive traffic to your website, I also can deliver digital PR.
I will promote your brand in a legitimate and creative way generating traffic growth. I have a full view and understanding on how Digital PR, SEO and Content work together to improve organic performance. Besides, my journalistic and PR experience help me to create compelling stories and to understand what news outlets need in order to publish articles.
Translation - I also have the transferable skills to any translation and Localization task that involves Portuguese, Spanish and English.
Experience
- Greenpark DigitalDigital PR Performance ManagerMarch 2019 - November 2024 (5 years and 8 months)London, United KingdomWhilst at Greenpark Digital, my main tasks were:
- Leading ideation sessions, creating and managing digital PR campaigns
- Managing budgets and costs of projects
- Managing junior digital PR team members in different projects and accounts
- Designing strategies to win new clients and joining pitch sessions
- Carrying out backlink analysis of competitors and prospects' websites
- Carrying out research in third part websites and in different SEO tools in order to come up with innovative ideas for our clients' websites
- Working with Content and SEO teams to create shareable content that benefits SEO and traffic
- Working alongside the editors of several content hubs to promote their content to news websites. I proactively push through my ideas to make the content more shareable through the creation of original data and assets (infographics, tables and interactives) and suggest the creation of articles based on story telling
- Interpreting data sets and creating newsworthy angles that can be used for outreach
- Briefing designers and developers in order to create pages that will potentially bring results.
- FreelanceFreelance PR and Content ManagerSeptember 2016 - February 2019 (2 years and 5 months)
- Managing PR and Content activities for Mintel LATAM
- Translating English and Spanish blog posts into Portuguese for Mintel website
- Reporter for trade magazine Cosmetic Business writing about the Americas region
- Correspondent journalist for Valor Econômico (the leading finance publication in Brazil) interviewing government ministries and secretaries when visiting London.
- MintelPR and Content ManagerSeptember 2012 - September 2016 (4 years)London, England, United Kingdom• Developing content marketing campaigns both online and offline targeting the Brazilian and Latin American markets which resulted in a high number of sales leads, which grew 500% online comparing FY2013 to FY2015.• Implementing and creating new fresh digital content on Mintel's website relating to consumer trends and how macroeconomic decisions affected the fast-moving consumer goods sector. The Portuguese website registered 60% growth year on year online traffic.• Managing global and local press for the Brazilian market and managing the launch of the Brazilian Reports. Due to my activity, Mintel became recognized in all the influential national publications in the country and relevant trade press, becoming a point of reference regarding consumer research.
1 recommendation
JG
Jennifer Grey recommend Emerson
26/03/2025
Emerson has a fantastic depth of experience in Public Relations. In one of the Financial Services accounts he managed at Greenpark he completely excelled, being able to consistently earn 15+ pieces of coverage across three different markets. What’s more, his deep knowledge of the Beauty and Health sectors has led to outstanding campaigns and results. For example, in one of the campaigns he generated dozens of links, significantly boosting the client’s website traffic. I would recommend him to anyone.
Education
- Master of Arts Marketing CommunicationsUniversity of Westminster2015