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Fabienne S.

Marketing Project manager

Works remotely from London

  • 51.509648
  • -0.099076
New
  • Rate On-demand
  • Experience 7+ years
Propose a project The project will begin once you accept Fabienne's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Fabienne's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Remote only
Primarily works remotely

Preferences

Business sector
  • Architecture & Urban Planning
  • Arts & Crafts
  • Automobile
  • Aviation & Aerospace
  • Banking & Insurance
+20 autres
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • French

    Native or bilingual

  • English

    Native or bilingual

Categories

Skills (11)

Fabienne in a few words

I am a marketing professional with over 10 years experience in branding, digital and direct Marketing. I've been supporting for the past 3+ years one of the biggest technology/consultancy firm as a Project Manager. I have excellent organisational skills, can manage many projects at the same time with confidence and confortable working under pressure.

Experience

Accenture - ACCENTURE ORGANISATION

Growth Opportunity Marketing Project Manager

London, UK

October 2019 - Today (3 years and 1 month)


-Work closely with Accenture Marketers and Deal teams to offer integrated strategic marketing campaigns for Accenture's most important deal pursuits (supporting deals in Europe, North America, APAAC)
-Support deals in the Health, Consumer goods, Natural resources, Travels, Public service industries...
-Manage a team of creatives (Creative Directors, Copy strategists, Designers).
-Ensure successful program completion in terms of quality, effectiveness, time and budget.
-Manage and forecast marketing budget for assignments and ensure that leadership is kept appraised of progress against budgets and timelines.

Grace Belgravia

Head of Marketing

London, UK

April 2018 - February 2019 (10 months)

Strategy:
• Develop the strategic approach preparing full company-wide integrated marketing plans and partner with cross-functional teams to build optimal channel marketing mix and supporting campaigns
• Analyse ROI of launched initiatives and drive improvements through scalable, efficient new processes to optimise our resources
• Working with HoD to create meaningful marketing strategies, identifying initiatives to drive engagement and sales internally/externally
• Ensuring customer acquisition, retention and enhancement strategies are in place and regularly reviewed. Main objectives are to maximise customer retention rates & lifetime value with the acquisition of new members
• Providing strategic oversight for the customer journey, creating different engagement models for our database of customers
• Developing a customer centric culture to deepen engagement. Working closely with cross functional teams to recommend and implement strategies for scalable customer engagement Branding/positioning:
• Overseeing the full rebranding and repositioning for the Club
• Coordinate campaigns in creating and executing innovative advertising to achieve business goals
• Manage external & internal agencies and creative partners
• Working closely with in-house designer to ensure marketing collateral is produced to the highest standard and accurately reflects the brand Digital/Direct:
• Identify new revenue streams and effectively target and engage with new audiences
• Identify new partnerships and opportunities for cross promotion with luxury brands, businesses and hotels (Boodles, Chloe, Hari Hotel etc)
• Grow the Club online platform, closely monitoring content to ensure the site is informative, engaging and ranking well and driving new business to Grace
• Closely monitor analytics, CTR alongside conversions
• Managing and developing e-commerce with support from relevant departments
• Working closely with an external agency for all digital promotion (SEO, PPC, Lead Generation)

Hotel Café Royal (London) / Hotel Lutetia (Paris)

Marketing Manager

Regent St, Salt Lake City, UT 84111, USA

February 2016 - April 2018 (2 years and 2 months)

Branding:
• Working closely with the Brand Director to advise on brand creatives
• Making sure all new brand guidelines are properly used and implemented
• Lead and manage the brief, concept and delivery of all internal and externalbrand marketing campaigns
• Monitoring the good implementation of our brand standards Creative:
• Driving global creative marketing projects and strategies
• Creation of brochures, flyers and promotional leaflet for Private Members Club
• Briefing external creative agencies when needed Direct Marketing:
• Leading a 360 marketing strategy for the opening of hotel Lutetia
•PR Digital Marketing:
• Management of the new website
• Management of creative agencies when needed
• Leading the online content strategy and managing social media channels

Rustar Luxury Real Estate Services

Freelance Marketing Consultant

London, UK

June 2015 - December 2015 (6 months)


• Working with creative agencies to create and launch Rustar new website
• Providing day-to-day guidance for creative and technical teams on project basis
• Working with creative agencies to implement SEO strategy
• Lead the online content strategy: making sure all information is up-to-date with the latest news, attractive imagery and dynamic content
• Monitoring the translation of the French, English and Russian website content
• Communication of projects' status to stakeholders
• Timeline Management
• Scheduling internal and external meetings and follow-ups strategy

Imperial / Princess Yachts Monaco

Senior Marketing Manager

London, UK

November 2012 - April 2015 (2 years and 5 months)

Digital Marketing:
• In charge of the creation, launch and management of 2 website (Imperial/ Princess)
• Leading the online content strategy
• Working with third-party to help deliver content, interviews and data
• Creation of digital and direct advertising campaign
• Creation of sales and charter yacht brochures (digital & hard copy)
• Development of the online digital visibility to attract a new audience and engage our existing customer base
• Work closely with relevant Divisional Directors (Charter and Brokerage) to ensure sufficient support for sales targets
• Creation and distribution of Press releases, e-newsflashes and e-invitations
• Use of customer data and insight to drive marketing plans and activities (CRM)
• In charge of Digital Marketing advertising campaigns Direct Marketing:
• Preparation and execution of annual Marketing strategy for each yacht Owners
• Management of the yearly Marketing budget (1 Million Euros)
• Creating and managing the communications schedule for the Marketing team in Russia
• In charge of finding and developing new partnerships to drive growth
• Managing and working effectively with external partners and agencies (Bentley/ Landmark/Tiffany's/Global Jet)
• Developing and managing advertising, agency and media partnerships
• Responsible for all event's collateral and activation Brand Management:
• Full brand redesign and repositioning
• Leading and managing the brief, concept and delivery of all internal and external brand marketing campaigns while making sure they were properly implemented on the Russian Market Events:
• Monaco Grand Prix / World Super Yacht Awards / Yacht Shows / Yacht open day / Yacht launches / Photoshoots

Dermaceutic Laboratoire

Marketing Manager

Canton de Nice-5, Nice, France

January 2012 - July 2012 (6 months)


• Supporting the CEO in defining the new brand strategy and positioning
• Supporting the CEO in the new rebranding
• Transcription et cross-comparison on all our packaging
• Analysis of all our pharmaceutical products to present analysis and improvement proposal
• Managing the development of the new website along with SEO (audit and analysis) and SEM/PPC
• In charge of the company's social network
• Creation of new promotional marketing materials and adverts in line with the new rebranding
• Organisation of events in Europe and internationally

Burger Davis Sotheby's International Realty

Marketing Assistant

Cannes, France

May 2011 - August 2011 (3 months)


• Client account management
• Study of promotional options on our partner's website
• Study of our main competitor's website
• Key words studies, analysis & SEO
• Optimisation of the French Burger-Davis Sotheby's website
• Research for marketing opportunities in emerging/key markets
• Research and reports on effectiveness of current print advertising campaign
• Research for partners in Scandinavia, Canada and Middle East

Starwood Hotels & Resorts Worldwide, Inc.

Operation Innovation Assistant

Canton de Nice-5, Nice, France

November 2010 - December 2010 (1 month)

The goal was to conduct a research to understand how Le Méridien Nice can improve their rating in the restaurant section of the Guest Satisfaction Index (GSI)
• Helped the F&B team identity the voice of the customer (internal & external)
• Identified the few key drivers that will drive higher GSI food composite
• Gained background information from GSI
• Studied old surveys
• Studied the GSI snapshot document
• Analysed limitations of GSI
• Analysed the problem detail in restaurant + in room service & detail staff and quality document
• Analysed the latest Food & Beverage chart
• Observed customer behaviour in restaurants
• Cross-sectional study
• Created a new Survey
• Analysed the results (before/after)

Bluewater Yachting

Brokerage and Marketing Assistant

Antibes, France

February 2010 - August 2010 (6 months)


• In charge of broadcasting and advertising campaign for the BlueWater Fleet
• In charge of Website management and Yacht database management
• Creating specification sheets & e-brochures
• Managing individual yacht advertising campaigns
• Event Coordinator for the Cannes and Antibes Yacht Show
• Client management
• In charge of updating MYBA website with up to date and relevant information
• In charge of all day to day reception duties

Bâoli Club

Communications and Events Assistant

Cannes, France

April 2009 - August 2009 (4 months)

Events:
• Furniture rental
• Management of suppliers, dancers & artists
• Creation and translation of special tailor-made events menu
• In charge of the full logistics
• Creation of customer proposal documents Communications and Marketing:
• Writing sponsor file and press kit
• Research of wall press and POS
• Conducting competitive studies
• Creation of a press book

Education