July 2019 - October 2019 (4 months)
Amsterdam, Pays-Bas
Sustainable Fashion shop developing its ecommerce activity
• Audience Development on social media page through tournaments.
• CRM data analysis using Freshsales showing 600 visitors but only 10% of individual customers registered.
• Behaviour analysis tool Google Analytics to review the eshop ergonomy
• SEM budget optimization through A/B testing
• Content Management to improve SEO ranking
• E-reputation management & community management multi-channel. Results reached 105 sessions, added to cart 233 session, converted 72 sessions
• 20% audience from Instagram converted to purchases.
• 65% of Instagram followers were missed by the company
• 78% of the audience are directed through the Google Search engine.
• IBM SPSS Statistics report showing 1200 responses for the website to be more user friendly and have new products every time they visited.
• The landing page of Rhumaa 5.9 sec on a 4G connection. Very slow.
• SWOT showing 40% improvement needed on their website.
• Google ranking Changed from page 6 to 5 in 3 months of internship.