CMO & Growth Leader with 10+ years of expertise scaling global brands, driving digital transformation, and leading multi-million-dollar P&L strategies in high-growth markets for global leaders like L’Oréal, UNIQLO, Alibaba, McKinsey and Rastreator, as well as 20+ startups as a Marketing Consultant across the US, Europe, and Asia.
.
JOVE INSURANCE | CMO | 2023 - Present (Remote, US & Europe)
- Partnering with the CEO to drive international expansion and digital growth strategies.
- Increased lead acquisition by 50%, optimizing full-funnel marketing and conversion strategies.
- Led performance marketing strategies, scaling B2C and B2B channels with data-driven insights.
- Managed a high-impact marketing team (+10) , improving efficiency and increasing ROI by 60%.
ALIEXPRESS (ALIBABA) | Head of Performance Marketing | 2021 - 2022 (Madrid, Spain)
- Led B2B & B2C digital expansion across Europe, aligning with Alibaba’s global vision.
- Increased ROAS by 120%, localizing Chinese performance marketing strategies for EU markets.
- Directed multi-million-dollar media investments, optimizing budget allocation for maximum ROI.
UNIQLO EUROPE | Senior Digital Marketing & eCommerce Manager | 2019 - 2021 (London, UK)
- Led eCommerce & digital expansion across 9 European markets, driving a 30% revenue increase.
- Owned Paid media, Social Media, CRM, SEO & affiliate strategy, optimizing conversion (+15% CR).
- Managed multi-million-dollar budgets, aligning performance marketing with global growth goals.
- Led high-performing teams (+8), scaling omnichannel acquisition & retention across key markets
L’ORÉAL LUXE | Digital & Performance Marketing Manager | 2017 - 2018 (Madrid, Spain)
- Increased online sales by 35% for luxury brands through high-impact performance marketing.
- Led teams (+4) & agencies Paid media, Social Media, CRM, SEO & affiliate strategy, boosting ROI by 20%.
