Fiona B., Customer Relationship Management

An Irish-born, London based creative marketer with career experience in Irish, UK, and European markets. I have extensive experience in the marketing, communications, and CRM. Specialising in CRM and communications strategy and management, building customer journeys, automated triggered CRM lifecycles, email marketing, SMS marketing, branding, copywriting, and digital marketing. Highly skilled with ESP systems such as Klaviyo, Hubspot, HTML and SQL experience. My approach to working with clients is to adopt an always testing mindset - continuously analysing, developing, optimising, and improving to deliver strong results and ROI. Data is the backbone of what I do and feeds the creative development of effective CRM and communication projects.

Virgin Media

CRM Executive

TELECOMMUNICATIONS

September 2022 - Today (2 years and 8 months)

Dublin, Ireland

Role Overview:

-Execution of the customer contact plan as directed by the Direct, CRM &

Content Marketing Manager

-Plan and execute direct marketing campaigns based on specific customer

segmentation, campaign or behavioural change objectives via direct mail,

email, SMS, onsite messaging and push notifications

-Responsible for communication positioning and messaging, creative copy-

writing, creative agency briefing, and signing off with all relevant stakeholders

all material related to campaigns

-Responsible for end-to-end customer and frontline experience of campaigns

-Responsible for submitting campaign data requirements to all relevant teams

and ensure customer data compliance and policies are adhered to

-Briefing internal teams on deployment schedules, plans and results.

-Responsible for testing of the campaigns pre deployment.

Email marketing CRM Marketing Communication strategy Copywriting Branding Manage

Thriftify

Senior Digital Marketing Executive

E-COMMERCE

April 2021 - May 2022 (1 year and 1 month)

Dublin, Ireland

Role Overview:

-Primary responsibility of email marketing and SMS strategy and implementa-

tion, including campaign planning, strategy, segmentation personalisation,

optimisation, reporting, campaign development and design, ideation, copy-

writing, A/B testing, base planning.

-Digital marketing including social media, email marketing, content marketing,

strategy and ecommerce strategy.

-Campaign Management

-E-commerce sales campaign planning and management

-Data Analysis & Reporting providing cross-department insights

-Copywriting

-CRM Marketing and automated marketing processesThriftify - Achievements Overview:

-Led project to overhaul existing email marketing strategy and platform. Built

and implemented improved email and SMS automation strategy, design.

-Devised and implemented 3-tier email campaign strategy, partnered with

cross-departmental managers to create 15+ highly targeted email campaigns

per month.

-Grew monthy email revenue by 250% over a 6 month period.

-Review of brand's communication channels to identify opportunities for

integration with marketing automation strategy - led project to integrate

email sign-up pop ups personalised to user and web page.

-Analysis and reporting of marketing automation, optimisation of strategy

based on analytical learning

Email marketing Communication CRM Klaviyo Branding Copywriting Soci Marketing Digital communication

Marketing

Boras University, Sweden

2022