Welcome to Fiona's freelance profile!
Location and workplace preferences
- London, England, United Kingdom
- Remote only
- Primarily works remotely
- Project length
Would prefer to avoid:≥ 6 months
- ≤ 1 week
- ≤ 1 month
- Between 1-3 months
- Between 3-6 months
- Business sector
- Fashion & Cosmetics
- Entertainment & Leisure
- Film & AV
- Luxury Goods
- Press & Media
- Company size
- 2-10 people
- 11 - 49 people
- 50 - 249 people
- 250 - 999 people
- 1000 - 4999 people
Freelancer code of conduct signed
Read the Malt code of conduct
Native or bilingual
Fiona in a few words
-Execution of the customer contact plan as directed by the Direct, CRM &
Content Marketing Manager
-Plan and execute direct marketing campaigns based on specific customer
segmentation, campaign or behavioural change objectives via direct mail,
email, SMS, onsite messaging and push notifications
-Responsible for communication positioning and messaging, creative copy-
writing, creative agency briefing, and signing off with all relevant stakeholders
all material related to campaigns
-Responsible for end-to-end customer and frontline experience of campaigns
-Responsible for submitting campaign data requirements to all relevant teams
and ensure customer data compliance and policies are adhered to
-Briefing internal teams on deployment schedules, plans and results.
-Responsible for testing of the campaigns pre deployment.
Senior Digital Marketing Executive
-Primary responsibility of email marketing and SMS strategy and implementa-
tion, including campaign planning, strategy, segmentation personalisation,
optimisation, reporting, campaign development and design, ideation, copy-
writing, A/B testing, base planning.
-Digital marketing including social media, email marketing, content marketing,
strategy and ecommerce strategy.
-E-commerce sales campaign planning and management
-Data Analysis & Reporting providing cross-department insights
-CRM Marketing and automated marketing processesThriftify - Achievements Overview:
-Led project to overhaul existing email marketing strategy and platform. Built
and implemented improved email and SMS automation strategy, design.
-Devised and implemented 3-tier email campaign strategy, partnered with
cross-departmental managers to create 15+ highly targeted email campaigns
-Grew monthy email revenue by 250% over a 6 month period.
-Review of brand's communication channels to identify opportunities for
integration with marketing automation strategy - led project to integrate
email sign-up pop ups personalised to user and web page.
-Analysis and reporting of marketing automation, optimisation of strategy
based on analytical learning
Are you sure? Your recommendation will be permanently deleted