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Welcome to Fiona's freelance profile!

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Fiona Mcvitie

Content Strategist | SEO

Works remotely from Berlin

  • 52.524932
  • 13.407032
  • Suggested rate £430 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Fiona's quote.

This freelancer is available part-time (2 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 2 days per week

Propose a project The project will begin once you accept Fiona's quote.

Location and workplace preferences

Berlin, Germany
Remote only
Primarily works remotely


Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
Business sector
Would prefer:
  • Biotech
  • Energy & Utilities
  • Environmental
  • Fashion & Cosmetics
  • Tech
+1 autres
Would prefer to avoid:
  • Banking & Insurance
  • Defense & Military
  • Pharmaceuticals industry
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual

  • German



Skills (11)

Fiona in a few words

As a digital marketer who specialises in inbound marketing, I focus on using content strategy and search engine optimisation (SEO) to help companies connect with their audiences and grow as a business.

I've worked as brand manager, web strategist, and SEO expert with organisations such as AidEnvironment, Organic Cotton Accelerator, The Institute of Physics, The Big Give, Good on You and more.


Public sector

Creative Content Strategist | SEO  - As a freelancer

Berlin, Germany

July 2021 - Today (1 year and 4 months)

Life Size Media


Brand & Content Manager

Berlin, Germany

July 2019 - June 2021 (1 year and 11 months)

As Brand Manager for Life Size, I helped cleantech companies grow by crafting their visual identities, building new websites and developing integrated content and SEO strategies.

+ Solely responsible for leading brand projects for Life Size clients.
+ Hosted brand workshops, craft new visual identities and build compelling new websites.
+ Led on all content related client campaigns, including social and print media.
+ Led strategic client SEO projects, from auditing to large-scale projects that involve persona development and keyword research.
+ Drove the development of all Life Size in-house communications, including brand and website.
+ Oversaw production of Life Size content assets such as case studies, webinars and whitepapers and act as Managing Editor of blog.
+ Played a key role in Life Size sales activity by conducting initial discovery calls and drafting proposals.
+ Sourced and manage a network of freelancer designers, copywriters and developers.

rePurpose Global

Marketing Manager  - As a freelancer

Berlin, Germany

March 2019 - May 2019 (2 months)

I was hired on a contract basis to assist with the launch of the plastic offsetting social enterprise, rePurpose. My responsibilities included: + As the sole marketing employee I designed a B2C Marketing Strategy, which has an emphasis on Content and SEO marketing. This included launching the rePurpose blog and the design of an editorial process for regular production of content. + Coordinated a team of freelance writers and two graphic designers, acting as the managing editor and ensuring content was fact checked and SEO ready. + Executed a growth marketing strategy through Google Adwords and Paid Social. + Planned and coordinated social media content, including influencer collaborations.



Campaign Manager

Berlin, Germany

July 2017 - December 2018 (1 year and 5 months)

As Campaign Manager in the Demand Generation team at Contentful, I managed all marketing campaigns, both paid and organic, across multiple channels. My responsibilities included: + Planning and coordinating paid marketing campaigns (both B2C and B2B) across Google Display, Google Search, Twitter, Facebook, YouTube and Linked In and with external advertisers. + Managing a total marketing campaign budget of over $70k per month. + Developing all copy and creatives for marketing campaigns. + Optimising campaigns and implementing growth strategies in order to achieve high conversion rates and low cost per conversion. + Working closely with the editorial team to deliver SEO optimised content as part of content marketing strategy. + Developing lead generation landing pages as part of B2B strategy. + Coordination of probono account enquiries and existing probono customers. + Monthly campaign reporting to senior management.

Good On You

Marketing Advisor  - As a freelancer

Sydney NSW, Australia

November 2016 - March 2017 (4 months)

+ Assistance with developing a Content Marketing Strategy for US launch. + Coordination of app user interviews in order to develop customer personas. + Production and editing of blog content, while applying SEO best practices + Video script and storyboard production

CIRCLE - The Centre for Innovation, Research, Creativity and Leadership in Education

Marketing Manager

Sydney NSW, Australia

June 2016 - December 2016 (6 months)

My role as Marketing Manager involved leading a small marketing team and overseeing the design and implementation of marketing strategies across core products, with an aim to generate and nurture sales leads. This involved ensuring effective planning processes were in place, and developing a strong brand and physical presence within Australia and internationally. My key achievements included: + Managed multiple marketing campaigns and key stakeholders simultaneously. + Oversaw and contributed to the regular production of engaging content as part of our Content Marketing Strategy. + Identified the need for and then successfully project managed the professional on-boarding of Hubspot (Marketing Automation software) and Hubspot CRM, over three months. + Proposed and then successfully coordinated eight regional events across Australia within a period of five weeks, which lead to the securing of four new clients. + Developed and managed four key strategic partnerships, in addition to identifying and securing new strategic partnerships. + Assisted with the hiring of a Marketing Coordinator and Graphic Designer. + Produced monthly marketing performance reports for senior management, informed by Hubspot and Google Analytics.

CIRCLE - The Centre for Innovation, Research, Creativity and Leadership in Education

Marketing Coordinator

Sydney NSW, Australia

November 2013 - June 2016 (2 years and 7 months)

My role as Marketing Coordinator involved the leadership of CIRCLE's operational marketing and brand strategies, through digital and print. I was solely responsible for the design, implementation and measurement of marketing and sales strategies and promotional campaigns across all product streams. My key achievements included:
• Improved SEO by introducing a company blog and executing a content marketing strategy.
• Through a rebranding exercise and execution of a digital marketing strategy, recruited 10 new students for CIRCLE's Postgraduate Study Program, offered in partnership with the University of Tasmania.
• Re-branded company eNewsletter which resulted in increased open and click through rates.
• Project managed and contributed to the re-design of company website, which lead to an increase in website traffic each month.
• Significantly increased online presence and social media following on Linked in and Twitter by designing and executing a Social Media strategy.
• Developed strong written communication and data analysis skills through regular production of client reports, which were consistently very well received.
• Executed numerous digital marketing initiatives, which generated new leads and increased engagement rates within our community.
• Proposed and then successfully managed an internal seminar event which engaged with 40 attendees.