Fiona Mcvitie

As Brand Manager for Life Size, I helped cleantech companies grow by crafting their visual identities, building new websites and developing integrated content and SEO strategies.

+ Solely responsible for leading brand projects for Life Size clients.

+ Hosted brand workshops, craft new visual identities and build compelling new websites.

+ Led on all content related client campaigns, including social and print media.

+ Led strategic client SEO projects, from auditing to large-scale projects that involve persona development and keyword research.

+ Drove the development of all Life Size in-house communications, including brand and website.

+ Oversaw production of Life Size content assets such as case studies, webinars and whitepapers and act as Managing Editor of blog.

+ Played a key role in Life Size sales activity by conducting initial discovery calls and drafting proposals.

+ Sourced and manage a network of freelancer designers, copywriters and developers.

I was hired on a contract basis to assist with the launch of the plastic offsetting social enterprise, rePurpose. My responsibilities included: + As the sole marketing employee I designed a B2C Marketing Strategy, which has an emphasis on Content and SEO marketing. This included launching the rePurpose blog and the design of an editorial process for regular production of content. + Coordinated a team of freelance writers and two graphic designers, acting as the managing editor and ensuring content was fact checked and SEO ready. + Executed a growth marketing strategy through Google Adwords and Paid Social. + Planned and coordinated social media content, including influencer collaborations.