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Francesca Glass

Copywriter

Can work in or around London

  • 51.509648
  • -0.099076
  • Suggested rate £350 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Francesca's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Francesca's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Can work onsite in your office in
  • around London and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Agriculture
  • Arts & Crafts
  • Architecture & Urban Planning
  • Culture
  • Entertainment & Leisure
+7 autres
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people

Verifications

Verified email

Categories

Skills (14)

Francesca in a few words

I bring 7 years of digital marketing experience, vim and vigour, from across the arts, publishing, sustainable food, advertising and the tumultuous world of tech start-ups.

Having trained with Arts Council England’s Digital Tech champions I know what UX, SEO and Google Ads can (and can’t) do for business, and how to tailor compelling copy for specific global audiences and on multiple platforms. With theory and practice I have learnt the importance of a brief with established goals, how to manage budgets and expectations, how to profile and target audiences, and how to write across social; email; editorial; resources; scripts; press releases; adverts and other marketing materials.

While narrative, accessibility and warmth all run through my work, I’m used to working within legal and linguistic frameworks and creating campaigns that are persuasive and searchable – without pushing the hard sell.

The data speaks for itself. At Crafts Council I grew newsletter subscribers by 15,000 with a tone of voice that was described as “the virtual equivalent of having a couple of glasses of wine in the pub with someone really interesting”. This was music to my ears as customers – their wants, needs and pluralities – are always my priority.

I also exceeded audience targets for the Crafts Council seasonal Spring-Back talk series by 80% with copy that drew on market research, speaking to makers’ wants and needs mid-pandemic/Brexit – and delivered my own talk to 600+ cautious craftspeople on the selling power of Instagram. At Healthily – a self-care platform – I improved email CTR by 1.5% with rigorous content and copy testing.

At Cockpit – a craft studio social enterprise – I have increased Instagram engagement by 197% over the Winter Open Studios campaign. By supporting both social media advertising and weekly newsletters with formulaic testing (e.g. copy variables and subject lines) both are now performing well above industry averages.

Fiona Bugler - Healthily

21/11/2022

Frannie is positive, proactive and creative but also focused on delivery and process and understands how to efficiently get work done in a fast-paced environment. She has a flair for writing, is a digital native, and has the desire to learn and improve. We worked together on crafting the tone of voice, planning and delivering social media, PR surveys, and B2B blogging. She's a team player and a doer, exactly what you need to deliver fast-paced content in a busy and agile workplace.