Skill set
Industry fields of expertise
François in a few words
Bonjour !
My name is François and I am a Marketing and Brand Strategist with over eight years of international, integrated marketing experience, currently based in Amsterdam.
As a freelancer I am currently working with the following partners:
- adidas >> digital content strategy manager working on the future of content personalisation within the company
- FLUID >> defining the brand and creative strategy for several video game projects
- BIBORG >> defining the brand and creative strategy for a AAA video game franchise's unannounced new game
- SIDESTEP >> creating content around the 080 Barcelona Fashion Week
- AWARECORP STUDIOS >> crafting the marketing campaign for an unannounced project
Beforehand, I worked within international teams with a global aim – driving 360 marketing campaigns in the Entertainment industry for leaders such as Ubisoft (Assassin's Creed, Far Cry, ...) and PUBG.
I have a passion for crafting omnichannel stories that answer a brand problematic. Delivery on time and within budget, whilst pushing boundaries to deliver team work that creates award winning campaigns.
Over the last eight years I have worked simultaneously with internal resources and external agency partners to deliver on campaign goals.
I am a quick starter, ready to jump into any project and help drive yours to the next level. My black book of contacts included!
How I can help, some thought starters:
Strategy and planning
- Product (re)positioning
- Messaging and comms strategy
- Timelines / Campaign phasing
- Critical analysis of current plans / gaps
- Omni channel analysis and best practice
- Team management
- Workshops
- Stakeholder management
Operational level:
- Creative direction
- Copywriting including tone of voice
- Brief management
- Presentations structure and content
- Budget tracking
Let's have a chat!
Kind regards,
François
Experience
- FreelanceMarketing & Brand StrategistVIDEO GAMES & ANIMATIONJuly 2022 - Today (2 years and 5 months)Amsterdam, NH, NetherlandsCurrently working with the following partners:- adidas >> digital content strategy manager working on the future of content personalisation within the company- FLUID >> https://fluidesign.co.uk >> defining the brand and creative strategy for several video game projects- BIBORG >> https://www.biborg.com >> defining the brand and creative strategy for a AAA video game franchise's unannounced new game- SIDESTEP >> https://www.sidestepstore.es/ >> creating content around the 080 Barcelona Fashion Week- AWARECORP STUDIOS >> crafting the marketing campaign for an unannounced project
- PUBGLead Brand ManagementVIDEO GAMES & ANIMATIONNovember 2019 - November 2021 (2 years)Amsterdam, The NetherlandsPlayerUnknown's Battlegrounds (PUBG) is an online multiplayer battle royale game developed and published by PUBG Corporation.Key responsibilities:• Expand the brand identity in collaboration with our regional strategy lead on several projects• Expand the brand identity in eSports and explore partnerships• Regional brand approver: ensure creative output is in line with our global brand guidelines• Lead on regional brand campaigns and coordinate operational execution with the marketing specialists (PR, Influencer MKT, Social, Paid media)• Analyze data (sales, in-game, player segmentation, campaign performance) and share insights with the marketing teams to increase campaign effectiveness and overall business impact• Management of a full-time Brand Manager
- Ubisoft InternationalEMEA Brand ManagerENTERTAINMENT & LEISUREFebruary 2016 - November 2019 (3 years and 9 months)Paris, FranceUbisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands.EMEA Brand Manager - Marketing & Communication strategy definition & deployment for EMEA territoriesProjects:• Assassin's Creed Odyssey• Gods & Monsters• Far Cry 5• Mario + Rabbids Kingdom Battle• Anno 1800• The Settlers• Virtual Reality games (Space Junkies, Transference, Star Trek, Eagle Flight, Werewolves Within)Missions:• Definition of the Marketing Strategy for the EMEA Zone: definition of target & marketing mix in partnership with US Marketing and Production teams, based on consumer research. Game positioning, identification of marketing objectives and KPI, media strategy• Operational Marketing: coordination with the EMEA HQ support teams (PR, Sales) to ensure plans full consistency and maximise impact• Creation of all creative assets : packaging, media campaign (print, online, TV, Cinema), POS, trailers• Monitoring and day-to-day coordination with the european subsidiaries to make sure local plans are in line with the validated strategy: 15 subsidiaries in EMEA zone (Europe, Middle-East, Asia)• Management of forecasts, budgets and external agencies• Project follow-up in liaison with Development Teams, Consumer focus groups set-up, Business Intelligence & Competition analysis• Management of a full-time Brand Manager Assistant
Recommendations
Education
- MSc. International BusinessAston Business School (Birmingham, UK)2015
- Diplôme Grande EcoleAudencia (Nantes, France)2015