Bonjour !

My name is François and I am a Marketing and Brand Strategist with over eight years of international, integrated marketing experience, currently based in Amsterdam.

As a freelancer I am currently working with the following partners:
- adidas >> digital content strategy manager working on the future of content personalisation within the company
- FLUID >> defining the brand and creative strategy for several video game projects
- BIBORG >> defining the brand and creative strategy for a AAA video game franchise's unannounced new game
- SIDESTEP >> creating content around the 080 Barcelona Fashion Week
- AWARECORP STUDIOS >> crafting the marketing campaign for an unannounced project

Beforehand, I worked within international teams with a global aim – driving 360 marketing campaigns in the Entertainment industry for leaders such as Ubisoft (Assassin's Creed, Far Cry, ...) and PUBG.
I have a passion for crafting omnichannel stories that answer a brand problematic. Delivery on time and within budget, whilst pushing boundaries to deliver team work that creates award winning campaigns.

Over the last eight years I have worked simultaneously with internal resources and external agency partners to deliver on campaign goals.
I am a quick starter, ready to jump into any project and help drive yours to the next level. My black book of contacts included!

How I can help, some thought starters:

Strategy and planning
- Product (re)positioning
- Messaging and comms strategy
- Timelines / Campaign phasing
- Critical analysis of current plans / gaps
- Omni channel analysis and best practice
- Team management
- Workshops
- Stakeholder management

Operational level:
- Creative direction
- Copywriting including tone of voice
- Brief management
- Presentations structure and content
- Budget tracking

Let's have a chat!

Kind regards,
François