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Frank Van De Koppel

Digital Creative Strategist

Can work in or around Berlin, Munich, Düsseldorf, Stuttgart, Hamburg

  • 52.517
  • 13.3889
  • Suggested rate £715 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Frank's quote.

This freelancer is available part-time (4 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Frank's quote.

Location and workplace preferences

Berlin, Germany
Can work onsite in your office in
  • around Berlin and 50km
  • Around Munich and 75km
  • Around Düsseldorf and 75km
  • Around Stuttgart and 75km
  • Around Hamburg and 75km


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • Dutch

    Native or bilingual

  • English

    Native or bilingual

  • German

    Native or bilingual


Skills (49)

Frank in a few words

Freelance digital strategist, currently based in Berlin/Amsterdam. I have a proven track record in (global) social media, digital and content marketing. Most of my experience is with automotive and entertainment brands, among which Netflix, Mercedes-Benz, BMW and Porsche. My goal as a freelancer is to get brands to the next level, while meeting new people and getting to know different companies and industries.

I speak German, Dutch and English and have lived and worked in Berlin for years. I'm open to work in all European countries and explore different cities.



Digital Strategist  - As a freelancer

May 2021 - Today (1 year and 9 months)

Supporting the strategy, editorial and performance teams in the field of social media. Closely working together with the strategy director on many projects ranging from social campaigns, social strategy to social performance reports.

Project Newton

Freelance Digital Strategist

May 2021 - Today (1 year and 9 months)

As a Freelance Digital Strategist I support agencies and brands with social media, digital and content marketing. I'm specialised in global communications and have a background in automotive, entertainment and innovation. My mission is to get to know many different companies and agencies. Supporting them on multiple levels to help them reach their full potential in digital marketing. Available in: English, German and Dutch

House of Oolong


Amsterdam, North Holland, Netherlands

March 2020 - Today (2 years and 11 months)

We started House of Oolong, with the idea, to make high quality Oolong tea widely available in the Netherlands and Europe. We offer four varieties of Oolong tea in our webshop: Dong Ding Oolong, Oriental Beauty, High Mountain Oolong and Pouchong. These four varieties are our favourites, all accessible but also refined.

Het PR Bureau

Senior Digital Strategist

Amsterdam, North Holland, Netherlands

June 2020 - April 2021 (10 months)

As a member of the Strategy & Creative team, my job was to create strategic products that helped clients to the next level. I'm specialised in digital, content and social media marketing. Storytelling is always at the core of my work. HPB, formerly known as Het PR Bureau, is a creative agency for reputation and earned marketing, based in Amsterdam. They believe brands, companies, people should primarily focus on how to earn attention by doing something meaningful in an unfiltered way in line with their brand / purpose.


Senior Strategist

Berlin Area, Germany

January 2019 - May 2020 (1 year and 4 months)

rethink, a true digital transformation communication agency located in Berlin. Bringing unique perspectives to all projects. Producing content of the highest quality and pushing digital strategy to the next level. As the senior strategist in the strategy & performance team, I was responsible for the development of digital, content & social media strategies for our clients, the necessary research, analysis and developed workshops to help our clients innovate. My clients included the global social media channels for Porsche, Porsche Customer Racing and Porsche Motorsport.

rethink GmbH


Berlin Area, Germany

May 2018 - January 2019 (8 months)


Brand & Content Marketer

Berlin Area, Germany

August 2017 - April 2018 (8 months)

At Springest I was in charge of the development of the Springest brand, social media and branded content activities. Springest is one of the biggest educational comparison platforms of Europe, with thousands of educational products in its portfolio.

Torben, Lucie und die gelbe Gefahr (TLGG)

Creative | copy & concept

Berlin Area, Germany

July 2016 - August 2017 (1 year and 1 month)

At TLGG I was responsible for the the global social media content calendar and concepts for one of the biggest automotive brands of today. My responsibilities included copywriting, art direction, strategy to concept and influencer marketing.

MEC Global

Social Media Manager

October 2014 - July 2016 (1 year and 9 months)

At MEC I worked as Social Media Manager. I was always on the lookout for the next big thing, trends and technology. If there was a new social medium, I had to be one of the first to try it out. But my main goal was to make the world a better place, one update, tweet & message at a time. At MEC I worked for big national and international brands on different levels. My responsibilities ranged from project management, community management, creative support, strategic and research assignments to managing all social platforms for a brand. For some brands I functioned as a consultant on social media and for other brands I functioned as an executive partner. What I liked most was the diversity of the every day work. Every single day at MEC was different. As the social media landscape is always changing, I always looked out for new opportunities and try to adapt as fast as I could to new situations. At MEC I worked for Netflix, Vodafone, Mercedes-Benz, smart and FMCG brands in the dairy area. I did not only work for them, I was and still am a big fan of the brands I worked for.

MEC Global

Junior Social Media Manager


February 2014 - September 2014 (7 months)

MEC Global is a full service media agency and part of a larger network. MEC Amsterdam offers a full service social media department. The social media team contains art directors, copywriters, designers, a creative director and a small army of social media managers/planners lead by a social media director. MEC Social manages some of the biggest brands in The Netherlands containing the largest supermarket, FMCG clients, Ikea & Mercedes-Benz. At MEC Global I worked as a junior social media planner and wrote my thesis about the effects from social media on branding. Together with the senior social media manager, I was responsible for all the social channels of Mercedes-Benz Netherlands, project management and create creative and strategic concepts and execute them. At MEC I got stimulated and motivated to fully develop my strategic & creative skills. This gave me the unique opportunity to create and execute big interactive projects with the brand as a centerpiece.

Adrenaline Communicatie

Online Media Specialist

Hilversum, The Netherlands

November 2012 - August 2014 (1 year and 9 months)

Adrenaline Communications is an advertising agency/communications agency with more than 15 years of experience. My job was to create new online strategies and apply this to new websites for existing clients.

Saatchi & Saatchi

Account & Strategy Assistant

February 2013 - July 2013 (5 months)

At Saatchi Amsterdam I worked between the account, strategy and social teams. I got the chance to learn from several strategy directors, the international account director and in particular the client service director. This gave me the opportunity to work for a few of the biggest brands in the Netherlands like Douwe Egberts Master Blenders, Samsung and USG. I also assisted on new business projects with research, brand strategic matters and producing commercials and other digital content. During my time at Saatchi Amsterdam I was responsible for my own client: Hulshoff, managing the project for their new website.


Freelance communications consultant  - As a freelancer

January 2012 - July 2013 (1 year and 6 months)

As an all round communications consultant I share my knowledge and vision to help organizations create a better online and offline strategy and applying this. I currently work for different companies and like to do this for many more.

Tijdschrift Reddingwezen

External communications consultant  - As a freelancer

August 2011 - June 2012 (10 months)

Help creating a new strategy for the magazine and the website and wrote several articles.


External Communications Internship


January 2012 - March 2012 (2 months)

As external communications intern at Achmea I was assigned to gather information about the corporate activities surrounding a project called: "The Agenda from Achlum". I also worked on an analysis about the department of communications & CSR to help improve the way they worked.

Voorlichtingsgroep COC Amsterdam

Copywriter and communications consultant  - As a freelancer

March 2011 - January 2012 (10 months)

As a freelance professional I wrote a handbook and helped finding the right way to present the handbook.

1 project on Malt

(1 rating)

Quentin - Malt Community SL


Frank has helped us to drastically simplify our messages and improve our impact in commercial presentations