Skill set (16)
Ged in a few words
Hello, I am Ged de Meyer, and I am a seasoned digital marketing and corporate communications professional with 15 years of experience. I've worked with startups and charities to consulting firms and large corporations to develop and execute comprehensive marketing and communications strategies to drive meaningful impact. Read more about me at geddemeyer.com
Experience
- FreelanceMarketing Communications ConsultantJanuary 2023 - Today (1 year and 11 months)London, UK
- IMPACTT LIMITEDMarketing ManagerCONSULTING & AUDITSOctober 2019 - December 2022 (3 years and 2 months)London, UKResponsible for developing, delivering and monitoring Impactt's strategic marketing activity, as well as being a driving force in supporting the Commercial Director and consultants to generate new business leads.Key responsibilities:- Assist in driving the implementation of Impactt's Commercial Strategy efforts in order to continuously improve client satisfaction, maximise uptake of services by existing clients and promote new business acquisition.- Led the development of Impactt's external and internal facing marketing materials, including oversight of the website.- Leading on a social media channel, community and content management.- Planning, preparing and implementing external events to engage current and prospective clients and stakeholders, raising Impactt's profile.- Exploring external speaking engagement opportunities globally.- Developing market intelligence research on industries and sectors where Impactt's work could be utilised.
- Responsible Jewellery CouncilCommunications ManagerCONSULTING & AUDITSMarch 2015 - October 2019 (4 years and 7 months)London, UK- Spearheading all global PR, internal and external communications, social media and marketing activity on sustainability, corporate social responsibility (CSR) and ethical business practices.- Creating and implementing B2B CSR communications, marketing and social media strategies and analysing impact- Monitoring trade and consumer media activity, drafting interview responses to media enquiries, compiling press releases and planning press briefings and conferences- Planning, budgeting and managing small and large scale regional and international B2B and B2C events, with responsibilities for line managing the Communications and Events staff.- Creating and managing content for social media channels, collaborating with both internal and external stakeholders to produce content for press releases and developing branded materials, marketing collateral and reports.- Conceptualising and implementing additional management policies, standards and guidelines through large scale projects for business operations, finance, administration, human resources and IT - liaising closely with the Executive Director and reporting directly to the Chairman and the Board on these projects.- Writing member newsletters and writing, designing and launching annual reports
Recommendations
Education
- Foundation Award, Public RelationsChartered Institute of Public Relations2012Foundation Award, Public Relations
- Information Technology and Computer Science, Information TechnologyPEARSON INSTITUTE2000Information Technology and Computer Science, Information Technology