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Giacomo Giorgianni

Digital Product Manager (Growth)

Can work in or around Berlin, München, Düsseldorf, Hamburg, Köln, Stuttgart, Nürnberg, Frankfurt am Main

  • 52.517
  • 13.3888
  • Suggested rate £743 / day
  • Experience 2-7 years
  • Response rate 100%
  • Response time A few days
Propose a project The project will begin once you accept Giacomo's quote.

This freelancer will be available again on 31/08/2023

Until 31/08/2023

Propose a project The project will begin once you accept Giacomo's quote.

Location and workplace preferences

Berlin, Deutschland
Can work onsite in your office in
  • around Berlin and 50km
  • Around München and 100km
  • Around Düsseldorf and 100km
  • Around Hamburg and 100km
  • Around Köln and 100km
  • Around Stuttgart and 100km
  • Around Nürnberg and 100km
  • Around Frankfurt am Main and 100km


Project length
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Education & E-learning
  • E-commerce
  • Restaurants & Food Service
  • Health & Wellness
  • Tech
+9 autres
Company size
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email



  • Italian

    Native or bilingual

  • English

    Native or bilingual

  • German


  • Spanish



Skills (31)

Giacomo in a few words

Digital Product Manager specialized in scaling B2C and B2B2C products.

Here's my ground approach to Product Management:
"The Product Manager is the professional who identifies problems and focuses on the ones that are worth solving".

This means being able to do several things:

1. Identifying opportunities through research, talking to customers and internal stakeholders, benchmarking competitors, analyzing data.

2. Being able to estimate the impact and the complexity of solving a problem and prioritize the opportunity accordingly.
In order to do so, you want to reduce the risk of uncertainty by running test and experiments (A/b Test, Multivariate, Fake Doors, Surveys, Toggle Features) and keeping an incremental approach (MVP)

3. Being a servant leader in order to drive a coordinate a team of experts, on which you have no direct authority, towards the same common objectives.

4. Managing the expectations of your stakeholders



Press & Media

Senior Product Manager

Berlin, Deutschland

October 2019 - Today (3 years and 3 months)

I was in charge of identifying, prioritizing, and managing product initiatives for the organic acquisition of new users and the optimization of conversions on our most strategic pages for the SERP.

The metrics I aimed to move were:% Organic Traffic, Ranking on Result Page, Time on site, bounce rate and revenue generated.

I worked with a cross-functional team consisting of 4 developers (2BE, 2 FE), a Tech lead, 1 UX / UI Design, 1 Product Analyst and a QA Manager. The last two resources were shared with other teams.

One of the main initiatives I worked on consisted in going from this: https: // to this, for a overall uplift of "incoming organic traffic" of 3pp and a reduction of the bounce rate up to 12pp
Roadmapping Produktmanagement Atlassian JIRA Atlassian Confluence User Experience Design User Research Prioritization Multivariate Testing Prototype Usability Test Google Analytics


Wine & Spirits

Growth Product Manager

Mailand, Italien

January 2019 - September 2019 (8 months)

I worked on both Product Management and Digital Marketing.

✓ Introduction of a quarterly roadmap based on KPIs defined with the board. The roadmap has been identified starting from user behavior, analyzed through Facebook/Google pixels and Analytics.
✓ The progressive refactoring of the product page has brought uplift finished/initiated orders ratio by 15% MoM (from 32% to 34%, estimated with pre-post analysis)
✓ The introduction of the wishlist brought the cross-platform overall conversion rate from 11% to 12.5% ​​MoM (+1.5%)
✓ Identification of the need for a feedback tool (Trustpilot) and related setup
✓ Introduction of a Marketing automation tool (Userengage) and related setup. Continuous experimentation. The user quota required for statistical significance on result over retention has not yet been reached.
✓ Support in the A / B Testing of new FB and Google Ad sets, Audiences, and bidding strategies
✓ Identification of new marketing channels to be tested. IE: Introduction of the Affiliate channel (+ 5% total Acquisitions with ROI + 35% on the first 6 months. Increase 6-months retention by +3pp)



Product Manager

Mailand, Italien

September 2017 - January 2019 (1 year and 4 months)

I've been the interface between the product department (made up of developers, analysts and designers) and business one; in a complex market with 3 major stakeholders: Retailers/Brands, Shopper and Users. My main focus was mainly on products intended for the latter.
In particular, I dealt with:
- Engaging a process of Change Management and product evolution for tactical and short-term requests;
- Define annual roadmaps, prioritizing the activities and functionalities to be implemented in such a way to be in line with the company strategy and objectives;
- First-hand follow-up of the launch of Supermercato24 Plus, Brands' dedicated promotions and other initiatives with significant positive impacts, mainly on the following KPIs: Average Cart, Order Volume and Retention / Order Frequency.
- Definition, together with the other components of the Product Management team, of an OKR framework with the aim of increasingly get closer to a full Data-Driven approach
- Collaboration in Analysis and Reporting activities through Excel, HeidiSQL and Google Spreadsheet
- Collaboration in Ux Design and Copywriting activities through InVision
- Management and coordination of development activities, in an Agile Scrum context, using Jira as a Project Management tool
Produktmanagement Prioritization Roadmapping Product Vision User Experience Design User Research Competitor Benchmarking Atlassian JIRA Google Analytics Google Sheets Microsoft Office


Digital & IT

Agile Consultant

Mailand, Italien

April 2015 - August 2017 (2 years and 4 months)

I was responsible for the implementation of consulting projects addressing the optimization of ALM process and the development of collaboration mechanism between business, IT Development and IT Operations at different management levels of the company.

I applied practices borrowed from the Design Thinking and Agile Project Management fields, with particular focus on the Scrum Framework.

As head of a business unit which aims to offer this kind of support, I was actively involved in pre-sales activities, such as meetings and B2B marketing campaigns, and administrative ones, budgeting and income estimation processes.

• Coaching and Advisory on the application of practices coming from different Agile Frameworks (Scrum, SAFe, DA2) and DevOps (Continuous Integration, Delivery, Deployment) in contexts with different technology stacks (Microsoft TFS / VSTS, Open Source, CA Automic)
• Scrum Master
• Organizer and Speaker Workshop on issues Agile-Like
• Pre-Sales: Sales Support, Business Development and Marketing
• Monitoring Area performance in terms of budget and income
• Mentoring & resource Management Activities