Hamish Mackenzie

I drive dramatic growth for midsized B2B software companies by helping them uncover, communicate and monetize their valuable difference.

Typical client results include:

• Powerful value propositions that help B2B software companies attract customers, investors & talent.
• Significantly enhanced competitive position through high-value differentiation.
• Hidden, low-cost growth opportunities identified and monetized.
• Successful execution of strategic priorities.
• Dramatically enhanced executive performance and positioning.

Other things you should know:

• Extensive expertise in helping firms execute international go-to-market strategies with customers on three continents, regularly onsite with clients across Europe, North America and Japan.
• Unique combination of skills in helping companies identify and communicate value in new ways to customers, investors, employees and other stakeholders.
• Born in the UK and now based in Munich, I hold dual British and German nationality, and am comfortable working in English & German.
• Once mistaken for a famous French football manager in a Tokyo Foot Massage Parlour - still no idea which one.

"If Hamish didn't exist, I'd have to invent him."
JANINE EGE, HEAD OF EMEA MARKETING STRATEGY, SALESFORCE.COM

“Over the years, Hamish’s expertise has helped us position and communicate the value of our business and product portfolio much more effectively. I have no hesitation in recommending his services.”
OLIVER BENDIG, CEO, MATRIX42 AG

WHAT I'M BEST AT: Value Proposition Development; Positioning; Differentiation; Messaging; International expansion strategy; Account-based Sales Strategy; Sales Enablement; Marketing; Personal Performance Optimization; Personal Productivity Transformation; Team Productivity; Competitive Analysis