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Hamish Mackenzie

Differentiation & Positioning Expert

Can work in or around Munich

  • 48.152126
  • 11.544467
  • Suggested rate £1,337 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Hamish's quote.

This freelancer is available part-time (3 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 3 days per week

Propose a project The project will begin once you accept Hamish's quote.

Location and workplace preferences

Munich, BY, Germany
Can work onsite in your office in
  • around Munich and 50km


Freelancer code of conduct signed
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Verified email


  • English

    Native or bilingual

  • German



Skills (23)

Hamish in a few words

I drive dramatic growth for midsized B2B software companies by helping them uncover, communicate and monetize their valuable difference.

Typical client results include:

• Powerful value propositions that help B2B software companies attract customers, investors & talent.
• Significantly enhanced competitive position through high-value differentiation.
• Hidden, low-cost growth opportunities identified and monetized.
• Successful execution of strategic priorities.
• Dramatically enhanced executive performance and positioning.

Other things you should know:

• Extensive expertise in helping firms execute international go-to-market strategies with customers on three continents, regularly onsite with clients across Europe, North America and Japan.
• Unique combination of skills in helping companies identify and communicate value in new ways to customers, investors, employees and other stakeholders.
• Born in the UK and now based in Munich, I hold dual British and German nationality, and am comfortable working in English & German.
• Once mistaken for a famous French football manager in a Tokyo Foot Massage Parlour - still no idea which one.

"If Hamish didn't exist, I'd have to invent him."

“Over the years, Hamish’s expertise has helped us position and communicate the value of our business and product portfolio much more effectively. I have no hesitation in recommending his services.”

WHAT I'M BEST AT: Value Proposition Development; Positioning; Differentiation; Messaging; International expansion strategy; Account-based Sales Strategy; Sales Enablement; Marketing; Personal Performance Optimization; Personal Productivity Transformation; Team Productivity; Competitive Analysis


Hamish Mackenzie Consulting

Consulting & Audits

Founder & Lead Consultant  - As a freelancer

Munich, BY, Germany

October 2006 - Today (16 years and 4 months)

I advise B2B technology companies on

• Uncovering hidden growth potential
• Positioning and differentiating businesses, products and services
• Increasing the productivity of CEOs and other key executives

My clients include billion dollar industrial manufacturers, global pharmaceutical firms, midsized software companies and tech scale-ups across Europe, North America and Japan.