Skill set
Hannah in a few words
I thrive on helping brands—big and small—unlock their full potential through strategic, insight-led marketing. With a proven track record of delivering results, I’m passionate about helping businesses cut through the noise, build meaningful customer connections and drive sustainable growth.
As a freelance marketing consultant, I partner with startups and SMEs to drive growth through tailored brand and marketing strategies. Whether launching a new product, refining brand positioning or developing an annual marketing plan, I bring a fresh, innovative perspective to every project.
Experience
- HB Marketing ConsultancyFREELANCE MARKETING CONSULTANTNovember 2022 - Today (2 years and 6 months)Delivering brand and marketing services to clients across FMCG, retail, luxury and hospitality, helping them to drive business growth and demand through considered channel strategies.
- DAVID M ROBINSONMARKETING MANAGERAugust 2023 - May 2024 (9 months)
- Redefining the brand & digital marketing strategy and annual budget to ensure maximum ROI.
- Responsible for co-op advertising strategies and developing partner brand relationships, working closely with luxury brands such as Rolex, TAG Heuer & Patek Philippe to drive communication and digital plans, set annual budgets and execute marketing activity across the full marketing mix.
- Responsible for leading DMR Jewellery campaigns including brand photography & videography shoots. Working cross functionally with design, merchandising, agencies and senior stakeholders to effectively deliver campaigns.
- Leading and mentoring the marketing team, creating action plans to ensure accountability, growth and development.
- LoveRawHEAD OF MARKETINGJune 2021 - November 2022 (1 year and 5 months)
- Responsible for developing the overall marketing and communications strategy.
- Leading the brand planning process and delivering brand workshops. Developing the annual marketing budget for all marketing activities.
- Responsible for delivering key marketing campaigns and PCA's. Responsible for building and executing LoveRaw's trade marketing strategy across strategic partners including trade shows & exhibitions, both UK and overseas.
- Overseeing LoveRaw's PR strategy, working closely with an agency to increase brand exposure. Building, coaching and providing visionary leadership to a team of seven.
Recommendations
Education
- Bachelor of ArtsThe University of Liverpool2017BA (Hons) 2:1 French and Hispanic Studies
Certifications
- Certified CoachMoe Foundation2024