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Welcome to Irina's freelance profile!

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Irina Gebauer

product & business leader

Can work in or around Berlin

  • 52.524932
  • 13.407032
  • Suggested rate £1,118 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Irina's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Irina's quote.

Location and workplace preferences

Berlin, Germany
Can work onsite in your office in
  • around Berlin and 50km


Verified email


Skills (6)

Irina in a few words

Experienced Product Leader with a core focus on growth within the tech space who has worked in all startup stages, from startup to grownup, from ideation to hyper growth. Specialized in conceptualizing Business Models, launching MVPs to find product market fit and pivoting quickly if necessary.

A strong track record executing ambitious objectives in international markets while leading cross-functional teams and building lasting relationships.

Leadership • Strategy • Entrepreneurship • Venture Architecture • Product Management • Process Design & Optimisation



Co-Founder & Managing Director

Berlin, Germany

February 2022 - Today (9 months)

SIMPI has set out to revolutionize the customer post sale experience. It is enabling brands to solidify emotional connections with their customers by leveraging the power of HOW TOs. Brands are empowered to easily create step by step manuals, HOW TOs and tips & tricks using the SIMPI app. Seamlessly set up feedback loops, up sell possibilities as well as tailored recommendations. All while owning your data and content. Get rid of paper based manuals. Close the customer experience gap and provide your consumers with the guidance they need once the sale has been made.

Impact Hub Málaga

Fellowship – The Break EU

Málaga, Spain

September 2022 - Today (2 months)

The Break is a EU funded 3 months program focusing on building up Entrepreneurship & Innovation within the European Union.

sennder - Sennder

Head of Product

Berlin, Germany

June 2019 - January 2022 (2 years and 7 months)

- Leading the Carrier & Drivers Business Area
- Building and growing sennder's carrier platform including a marketplace, TMS, and order management system targeting SME carriers to manage their business end to end.
- Building and growing sennder's Driver App focused on real time tracking and order fulfillment capabilities
- Setting the vision and strategy for the Business Area
- Building, growing, and mentoring a cross functional team of Product Managers, UX/UI Designers, Product Analytics, Product Marketing & Product Growth Managers
- Close collaboration with key stakeholders from all local markets and M&As

Rocket Internet SE

Head of Product & UX

Berlin, Germany

April 2018 - June 2019 (1 year and 2 months)

Building Europe's B2B marketplace connecting companies with first class catering services and event spaces. Responsible for setting product vision & executing product strategy. Successful planning, redesigning and launching of multiple B2B & B2C products focused around connecting restaurants with businesses. Creating, coordinating and executing product roadmaps for multiple products and backends within 5 markets to align overall business goals with product strategy. Leading multidisciplinary teams of internal and external developers, UX/UI designers and product managers. Conducting UX research in Berlin, London, and Amsterdam using quantitative and qualitative methods such as in depth interviews, shadowing, focus groups, surveys, heap analytics, heat maps, and A/B testing. CATERWINGS is an online marketplace bringing together companies with professional catering from the best restaurants and vendors. We are automating the ordering process for business catering and food trucks as well as meal plans. We provide companies with team lunches, Friday afternoon drinks, large and small-scale events and much more. Partnering with more than 880 of the best caterers/restaurants, we make the daily office life something special.

The Neighbourhoodie Software GmbH

Product & Marketing Manager

Berlin, Germany

August 2016 - April 2018 (1 year and 8 months)

- Developing and implementing overall marketing and business strategy
- Lead all sales and business development activities for
- Lead communications and marketing campaigns with IBM to push forward the Offline First movement
- Co-Implemented company's first sales processes
- Represented company at various international conferences such as IBM interconnect in Las Vegas, JS Los Angeles, JS conf Berlin Held talks at Beuth University about offline first applications Neighbourhoodie Software is a bootstrapped company with strong values and an innovative spirit. Their core believe is that web apps should work regardless of geographical locations and connectivity. The company has therefore co initiated the Offline First movement in web app design and has since then devoted their love, expertise and knowledge to building state-of-the-art offline capable and accessible applications for their clients. To do this they combine their in-depth knowledge of:
• CouchDB
• PouchDB
• Hoodie
• And Cloudant Neighbourhoodie is an IBM Business Partner and runs their own product which was designed to automate the process of keeping npm CI builds up-to-date and is available as a SaaS or Enterprise solution.

VERBI Software. Consulting. Sozialforschung. GmbH

Team lead - Customer Service & Sales

Berlin, Germany

January 2016 - September 2016 (8 months)

VERBI GmbH is a family owned company with its headquarter in Berlin and global operations. The company's core focus is on developing and distributing MAXQDA, a software for qualitative data analysis. VERBI works alongside some of Germany's leading software start-ups and academic institutions around the world.

VERBI Software. Consulting. Sozialforschung. GmbH

Working Student Sales & B2B Marketing

Berlin, Germany

January 2014 - January 2016 (2 years)

KW-Commerce GmbH

Working Student

Berlin, Germany

May 2013 - December 2013 (7 months)

KW-Commerce is an international e-commerce company with its headquarter in Berlin. The company carries brands like kwmobile, kalibri, and Navaris under its roof. As an e-commerce revolutionary, the company consciously decided on the sale on online market places like Amazon and eBay: close to customers, fast, world-wide.

Rundfunk Berlin-Brandenburg

Content creator & presenter

Berlin, Germany

October 2012 - April 2013 (6 months)

- ALEX offener Kanal Berlin
- Research, production, and post production of 30-minute TV documentary serials on Berlin's culture and politics
- Lead interviews
- Direct filming

Black Pearl Studios Inc.

Assistant to the Creative Director

Hawaii, USA

March 2008 - June 2008 (3 months)