Isabel Garcia De Salazar, Fractional/Interim Chief Marketing Officer

Top skills

Additional skills (10)

help growth-driven CEOs of B2B SMEs professionalize their marketing and accelerate results, with the flexibility and seniority only a Fractional or Interim CMO can provide, without the full-time cost.

Throughout our collaboration, we define your company’s marketing strategy, helping you identify, mentor, and train your future full-time CMO and their team, all within your budget. By implementing robust processes, clear KPIs, and hands-on training, I ensure they inherit a high-performance marketing engine perfectly aligned with your strategic objectives. Your new CMO and their team can hit the ground running and continue scaling your business from day one.

B2B Marketing Consulting for Growing SMEs (Self-employed)
Fractional Chief Marketing Officer
April 2024 - Today (1 year and 1 month)
Madrid, Spain
• Define & design B2B marketing strategies in collaboration with SME executives to ensure alignment with business goals.
• Build the Marketing function from scratch or tailor the existing one to align with the company’s growth stage
• Advise on business model transformation, digital expansion, and new market penetration.
• Provide support, recruitment, training, mentoring and strategic marketing consulting services to teams and leaders.
Boyum IT Solutions
Global Chief Marketing Officer (CMO)
February 2023 - April 2024 (1 year and 2 months)
Madrid, Spain
Increased brand awareness by +25% in new ecosystems (Microsoft) through a targeted Go-to-Market (GTM) strategy.
Optimized global marketing budget, reducing costs by 20% while improving lead conversion rates.
Led a cross-functional and multicultural team of 20+ marketers across Europe (incl. external agencies), enhancing international brand positioning.
PKF Atest
Head of Marketing & Communications
March 2018 - January 2023 (4 years and 10 months)
Madrid, Spain
Built the Marketing & Communications department from scratch, defining brand identity and strategic positioning.
Increased media presence by 300%, managing PR, external agencies, and corporate branding.
Digitized marketing operations, reducing operational costs and enhancing campaign efficiency.

Generative AI Program, Artificial Intelligence Strategy & Adoption
IE Business School
2025
Generative AI Program, Artificial Intelligence Strategy & Adoption
Advanced Management Program
IE Business School
2013
Advanced Management Program
Professional Certificate in Management Studies
Hammersmith & West London College
1997
Professional Certificate in Management Studies
Bachelor of Economics
UPV- Basque Country University
1995
Bachelor's in Economics & Business