Hi, I'm James, an experienced designer and front-end developer with a love of strong typography, clean layouts, and impactful design choices. I believe that great design masks complexity allowing users to get on with the task at hand. I have experience in responsive web, app design and service design. I'm a stickler for detail and order so love to bring that in to any role I take on, I also love to code so prototyping can be done in great detail. I've worked as Head of Digital Design at one of London's most unique department stores helping drive their digital success and have experience on lots of web design projects over more than 15 years, which all feeds in to my well rounded approach to design and design thinking. I work in Figma and/or Adobe XD, I have sound knowledge of most of Adobe Creative Suite as well 'Illustrator, Photoshop, After Effects'. For dev work I use Visual Studio Code, writing HTML, JS and CSS. I am familiar with JIRA, github and the general development lifecycle. Most importantly I have a strong eye for great design and won't settle until things are just right. I believe that design systems and UI Kits that are well organised can really elevate the working environment for product design and also really aid in the end to end product development lifecycle.