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James Waylett Growth Strategy ConsultantJW

James Waylett

Growth Strategy Consultant
  • Suggested rate
    £650 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept James's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
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Skill set
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James in a few words
Strategic and operational leader with over 15 years' experience across consulting, PE-backed
ventures, and high-growth environments. Proven success launching new ventures, scaling GTM
operations, and building cross-functional teams from the ground up. Experienced in go-to-market
strategy, operating model design, KPI frameworks, and early-stage execution across SaaS, retail,
digital commerce, and professional services. Strong commercial acumen and execution bias, with a
track record of leading transformation, delivering operational excellence, and working closely with
investors and executive teams. Now seeking to drive launch, growth and operational scale-up in an
ambitious, founder-led or PE-backed environment.
Experience
  • COLOMER MUNMANY EUROPE COMPANY LTD
    Head of Strategy & Growth
    January 2020 - Today (5 years and 5 months)
    Responsibilities:

    • Led go-to-market and operational launch initiatives for new B2C brand and expanded B2B sales infrastructure across multiple markets.
    • Defined KPI frameworks across digital and physical channels, embedding commercial accountability and cost discipline across the organisation.
    • Built and managed cross-functional teams across ecommerce, sales, fulfilment and digital marketing.
    • Delivered new process frameworks across supply chain, fulfilment, pricing, and performance management.
    • Worked directly with private equity stakeholders to support organisational design, strategic reporting, and commercial due diligence.

    Key Achievements:

    • Launched a high-growth direct-to-consumer brand, delivering 40% YoY revenue growth.
    • Developed multi-channel GTM strategy across EU and North American markets.
    • Implemented operational KPIs to optimise cost-per-acquisition, fulfilment efficiency, and margin performance.
    • Designed and led cross-functional transformation programme across logistics, product and customer service functions.
  • COLOMER MUNMANY EUROPE COMPANY LTD
    M&A Growth Strategy Consultant
    September 2018 - December 2019 (1 year and 3 months)
    Responsibilities:

    • Led post-acquisition integration of multiple entities within the Colomer group.
    • Delivered new target operating model and organisational design, including function-level reporting lines and governance mechanisms.
    • Partnered with senior leadership to drive transformation planning, cost rationalisation and commercial alignment.
  • ECLIPSE GROUP
    Lead – Business Strategy & Transformation
    January 2016 - January 2018 (2 years)
    London, United Kingdom
    • Owned strategic planning, pre-sales and delivery of digital transformation programmes for mid-market and enterprise clients.
    • Worked across GTM planning, operational audit and system implementation (ERP/CRM).
    • Managed stakeholder relationships across finance, operations and technology departments.
    • Developed scalable reporting structures and supported post-implementation performance reviews.
Recommendations
Education
  • Bachelor of Laws –
    Middlesex University
    2009
    Bachelor of Laws –