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Jimmy King

Ad Words Specialist and Copywriter

Can work in or around London, Brighton, Bristol, Oxford, Birmingham

  • 51.509648
  • -0.099076
New
  • Suggested rate £420 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Jimmy's quote.

This freelancer has confirmed part-time availability (3 days per week) in the past 7 days.

Part-time, 3 days per week

Propose a project The project will begin once you accept Jimmy's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Can work onsite in your office in
  • around London and 50km
  • Around Brighton and 10km
  • Around Bristol and 10km
  • Around Oxford and 10km
  • Around Birmingham and 10km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (14)

Jimmy in a few words

I am a PPC specialist with extensive experience with Google Ads, including Ad Grants for nonprofits. I've worked for start-ups, scale-ups, massive organisations, medium enterprises, for the civil service, and for myself! All of these environments have provided me with different experiences, challenges, and budgets!

I love to work with passionate and dedicated people who want to make a difference and drive change. I am always happy to get stuck in to different projects with different people.

In addition to PPC I am a copywriter with tons of experience in on-site and off-site SEO. I've written one off blog posts and also created entire knowledge hubs. So if you need a blog researched, written, published, and promoted, I'm the guy to come to.

Whilst SEO and PPC are my main areas of expertise, I've always been a generalist marketer, so if there is anything that needs to be done, there's a good chance I've done it before: Email, CRO, reporting & dashboard creation, codeless web design (Wordpress & Webflow), brand strategy, brand guidelines... You name it!

Experience

Jimmy King Marketing

Consulting & Audits

Freelance Marketing Specialist  - As a freelancer

London Metropolitan Area, UK

January 2019 - Today (3 years and 10 months)

Working closely with company directors in multiple industries to develop and implement digital strategies and performance marketing analysis.
- Content research, creation, and SEO
- Email marketing and automation workflows (Intercom, MailChimp and HubSpot)
- Google Ads and Facebook Advertising
- Data analysis and insights, including the creation of dashboards and reports (Google Data Studio)
- Brand management

OpenRent

Digital Marketing Manager

London, UK

July 2022 - Today (4 months)

GMAX TRACKSTARS (LONDON)

Board Member, Trustee  - As a freelancer

London, UK

April 2020 - Today (2 years and 7 months)

Gmax Trackstars is a socially-progressive Athletics Academy, designed to help inspire social change in sport and begin to transform our communities and the globe to make it a better place for our young people to live in. As a Board Member, I am responsible for helping develop long term strategic goals and for keeping the charity viable and responsible. We want to create a direct route for young people to acquire the fundamentals of athletics excellence, sportsmanship and teamwork by creating an inspiring mix of Social and Athletic opportunities and an inclusive learning-friendly environment.

Tailwise

Digital Marketing  - As a freelancer

September 2020 - June 2022 (1 year and 9 months)

Tailwise is using technology to create a mass scale transformation of humanity's attitude to animal welfare. We're starting by connecting new dog parents with responsible breeders and rehoming groups. Responsibilities include:
- Setting up and managing Google Ads campaigns
- Managing and engaging users throughout all stages of the funnel
- Content research, creation and SEO
- Website design and management
- Landing page creation
- Conversion rate optimisation for landing pages, ad copy, CTAs, and emails
- Email and CRM marketing, including automation and onboarding workflows
- Copywriting and design for emails (HTML) and blog content

Canadian Hearing Society (CHS)

Marketing Specialist  - As a freelancer

Toronto, ON, Canada

August 2018 - March 2020 (1 year and 7 months)

Helping to deliver life-changing services to Deaf and hard of hearing people as part of the internal marketing team that successfully launched the rebranded Canadian Hearing Services

CROWN COMMERCIAL SERVICE

Marketing and Insights

London, UK

August 2017 - February 2018 (6 months)

Reported regularly (with both presentations and documents) to Senior Leadership Team on eMarketplace sales trends and customer data. Set up and maintained Google Data Studio and Microsoft PowerBI reporting tools. Worked on customer research surveys and interviews, as well as maintaining database of feedback from customers. Used data insights and analysis to refine marketing plans. Tracked the success of marketing activity through Google Analytics and eMarketplace data. Worked with the Solutions Team, giving input on site redesigns and updates.

Arden Grange Pet Foods

Assistant Marketing Manager

April 2016 - April 2017 (1 year)

Started in 2015 as a Marketing Executive before being promoted to Assistant Marketing Manager in April 2016. Took on the challenge of creating and implementing the company's brand guidelines and acted as the brand steward, assisting colleagues with brand best practise. Managed the design, production and installation of Point of Sale materials and other sales collateral. Worked on joint business plan activity with multiple online retailers, as well as large big box retailers and independent high street stores. Creating surveys in-house for distribution to existing customers and analysing results for use in new product development. Used up to date market research to analyse trends, business results and the competitive environment; identify consumer insights and translate insights into action. Proactively contributed to creative marketing ideas. Support the Marketing Manager in the development of joint business plans with retailers, annual marketing plans and campaigns. Wrote and edited copy for product guides, product launches, promotional materials, company website, social media, testimonial brochures, POS and press releases. Developed communications skills specific for both internal and a range of external audiences. Assisted with new product development, from generating initial ideas and developing them with the team to signing off final packaging proofs. Devised and managed several integrated campaigns for product launches as well as the Company's 20th birthday. Managed and organised the company's presence at all major shows and events, including Crufts 2016. Worked closely with our print and design agencies on various projects, including packaging redesigns, sales collateral, online and offline advertising.

Arden Grange Pet Foods

Marketing Executive

Brighton, UK

May 2015 - April 2016 (11 months)

Identica Design

Strategy Planning Freelancer

November 2014 - November 2014

I assisted the strategy planning team with an in depth competitor audit for a major new client. I also got the opportunity to flex my copywriting muscles by researching and writing a thought leadership piece on the future of click-and-collect retail, which can be seen on the Identica website here: identica.co.uk/click-collect-french connection/#sthash.zaBKdXO7.dpbs

WHAM. London. Branding Agency.

Strategy Intern

July 2014 - October 2014 (3 months)

I worked alongside creatives and client directors on major international brands such as SAB Miller, Three and Watsons. I was involved on a wide variety of projects spanning brand architecture and positioning, brand campaigns and sponsorship.

Education