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Joan Carles Cardell Gaya

Lead Experience Designer and Product Strategist ✨

Can work in or around Berlin

  • 52.517
  • 13.3888
  • Suggested rate £734 / day
  • Experience 2-7 years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Joan Carles's quote.

This freelancer is available part-time (4 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Joan Carles's quote.

Location and workplace preferences

Berlin, Deutschland
Can work onsite in your office in
  • around Berlin and 50km


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual

  • Spanish

    Native or bilingual


Skills (38)

Joan Carles in a few words

I have over six years of experience conceptualizing and crafting digital experiences and products, advocating for users, and helping businesses to understand their customers’ needs while chasing big and innovative ideas. In that time, I worked on more than forty international projects across a wide range of industries and built for all kinds of platforms.

Currently, I am based in Berlin (Germany) and always on the look for cool projects where I can bring my knowledge and expertise, especially taking a strategic role. Let’s be clear, I am not a Design Unicorn nor I want to be one. My skill set is diverse, but I believe the only path to truly elevate product design beyond quality standards is through the collective efforts of different design specialists.

Let's connect and make an impact, should we? 👋





Senior Product Designer  - As a freelancer

Berlin, Germany

February 2020 - January 2021 (11 months)

Developing an overarching design strategy while establishing a UCD data-driven culture on the core of the company. I scaled and co-mentored the design team, as well as implemented Lean UX processes and research methodologies to drive successful design. I also took a leading role in driving exploration, ideation, conceptualization, and validation for all potential features.
User Experience Design UX Design UX Product design User Research Design lead Lean UX Lean startup Interaction Design Wireframing Prototyping Information Architecture Usability Testing Product Strategy Workshops Conceptualization Ideation Responsive design Responsive website

Deutsche Bank

Banking & Insurance

Principal UX Designer  - As a freelancer

Frankfurt Am Main Area, Germany

September 2017 - September 2020 (3 years)

Co-developing a strategy to raise UX maturity in the organization and scale the design team’s resources, specialization, and processes organically across multiple departments at the Digital Factory. I took a principal role by leading the Deutsche Bank Mobile design team, and drove the UX research and design practices for most of its potential features, having an impact on the lives of millions of customers.

Worldline - Worldline

Digital & IT

Senior Interaction Designer

Barcelona y alrededores, España

May 2015 - April 2019 (3 years and 11 months)

Working on more than 30 international innovation cross-industry projects at the Mobile Competence Center under Scrum's framework, leading small multidisciplinary design teams and managing direct communications with clients, stakeholders, and development teams, in order to create and improve digital solutions for a wide range of platforms such as desktops, tablets, smartphones, wearables or POS terminals. My main tasks are focused on functional analysis, usability consultancy, information architecture definition and refinement, IxD - HCI design, accessibility, and user research.

Universitat Pompeu Fabra


UX Researcher Associate

Barcelona Area, Spain

August 2014 - September 2015 (1 year and 1 month)

Working on a research project at the Music Technology Group (MTG), centered on the design and development of a musical interface to stimulate emotions and memory in Alzheimer's patients. I studied the principles located in the roots of human perception and cognition from a neuroscience perspective, later I researched and defined behavioral archetypes to conceptualize a user-centered solution.

Northern Cabin Original Soundtracks

Film & AV

Co-founder, Composer and Sound Designer

Palma Area, Spain

December 2013 - September 2020 (6 years and 9 months)

Working on more than 20 projects in order to identify and fulfill the needs of independent audiovisual professionals and contemporary media industries. Enhancing the immersive relationship between visual content and emotion through the creative production, composition, and integration of music and sound design in projects such as documentaries, video games, short films, fashion films, and commercials.