Hi I’m Joe and I solve real (validated) complex problems for real people and deliver simple, effective and engaging solutions with an impact.
In my opinion, every designer should focus on and measure business-impact. And one of the best ways to achieve business-impact is to meet the needs of the users :).

My impact:
- Saved $2.5 million on a project
- 407% increase in conversion
- 3x increase of engagement and 2,7x retention

I help you to create your dream by combining skills, knowledge and experience in design, technology and business that I gathered over the years.

A bit more about me:
I’m enthusiastic, creative and entrepreneurial polymath (AKA Joe-of-all-Trades… :D). I love combining my creative and unorthodox mind, my problem-solving spirit that loves to understand things deeply, and business knowledge and interest in order to help people and businesses. I love learning new skills or gaining knowledge in all aspects of life. And I love that I can then bring this knowledge to my career as a Product / UX designer and into building products and businesses.
I have tech background (mobile + full-stack development + Ethical Hacking/ Computer Security), and passion for business, finance and entrepreneurship.

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Skills:
🔍 Discovery and User research, Usability testing, User Experience design, UI design
🧪 Experimentation and hypothesis evaluation, A/B testing, fake-door tests, etc.
🏎️ Rapid prototyping (using all sorts of tools like Figma, Miro, Notion, Webflow, and anything else that will help me get to point B faster that I might discover)
📈 Product strategy, competitor analysis, growth, problem definition
📏 Alignment and team brain storming (workshop design and facilitation)
📊 Data analysis and analytics (also playing with Jupyter notebooks in Python)
🧑‍💻 Tech background - Python, HTML/CSS, JavaScript, Kotlin, mobile development, etc.
💻 Remote work, automation, streamlining and productivity