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Joy Anyanwu

Digital Marketing

Works remotely from London

  • 51.509648
  • -0.099076
New
  • Suggested rate £450 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Joy's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Joy's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (9)

Joy in a few words

As a Growth Marketer, I have specialist Programmatic trading and AdOps experience working with end-to-end campaign management (including trafficking, publisher deals, setup, optimisation and reporting). I have worked with The Trade Desk and DV360 and Verizon Media DSPs across Digital Display, Video, VOD, Audio and Native campaigns. I also have extensive experience driving performance results across social channels with Facebook Media Buying.

I have worked across performance and branding activations, working towards KPIs such as sales, revenue, cost-per-acquisition, conversion rates, reach, viewable impressions, view-through rates, and click-through-rates. I have worked with budgets ranging from £200 - £120k.

I can advise on the best media buying strategy to help meet business goals. I will provide an in-depth reporting analysis of the campaign's performance to provide valuable insights for future activity.

I also have experience negotiating and setting up publisher deals in DSPs.

Experience

Nectar360

Digital & IT

Digital Trader

London, UK

August 2021 - August 2022 (1 year)

I managed and rsn client programmatic and social campaigns across DV360 and Facebook. This includes buying strategy, reporting, and optimization to ensure our clients are happy with their campaign results and their activations build impactful relationships with their customers.

I delivered performance results for FMCG brands across Programmatic Display and Facebook Ads, consistently exceeding viewability targets of 80% and maximising conversion rates, while maintaining a 50-60% profit margin on all activity.

Spark Foundry

Digital & IT

Media Activation Executive

London, UK

August 2019 - May 2021 (1 year and 9 months)

- Liaising with client teams to translate client campaign objectives into programmatic activation strategies

- Simultaneously managing and optimising campaigns across multiple channels (paid social, native, video and display). Optimisation tactics have resulted in a view-through-rate 1.25% higher than the industry standard for video campaigns.
campaign management Media Strategic planning

Education