- CM STUDIODesignerPRESS & MEDIAApril 2022 - Today (3 years and 2 months)London, United KingdomDesigner at CM Studio, a full-service creative production agency specialising in art direction, stills and video production, set and production design, web design, branding, and digital marketing.The role spans digital design, web design, and production design, with a focus on delivering visually compelling and strategically driven creative across the fashion, beauty, and advertising industries.Experience includes crafting digital experiences, designing for web and social platforms, and supporting high-end production for both stills and motion.Projects have been delivered for leading brands including Ikea, Bentley, Lush, Audible, Tiffany & Co., The Times Magazine, Pullman Hotels, Penhaligon’s, John Lewis, Honda, Virgin, Costa, Glenfiddich, and Asos.
- Blaiz LtdCreative DirectorE-COMMERCEDecember 2019 - April 2022 (2 years and 4 months)London, UKCreative Director (E-commerce) at Blaiz, a luxury fashion and lifestyle brand curating high-end Latin American designers.Responsible for leading the visual direction and digital identity of the brand across all e-commerce and digital touchpoints.Oversaw creative strategy, art direction, web design, UX/UI, campaign development, and content production to elevate the brand’s online presence.The role involved shaping cohesive visual storytelling across web, email marketing, social media, and paid advertising, ensuring a premium, on-brand customer experience.Key focus areas included fashion e-commerce, digital marketing, and the translation of editorial vision into high-converting digital assets.
- Blaiz LtdE-Commerce & Creative DirectorE-COMMERCESeptember 2020 - March 2022 (1 year and 6 months)London, United KingdomE-commerce and Creative Director at Blaiz, a luxury fashion and lifestyle brand championing contemporary Latin American design.Led the brand’s digital and creative strategy across e-commerce, content, and visual identity, with a strong focus on driving growth and enhancing the customer experience on the Shopify platform.Oversaw all aspects of web design, UX/UI, campaign execution, and content production, ensuring brand consistency across digital channels including site, email, social media, and paid advertising.The role combined commercial insight with creative direction to optimise conversion, user engagement, and brand storytelling within the online retail space.
- Central Saint Martins - Master's degree (MA), Fashion communication and promotionUniversity of the Arts London2016Central Saint Martins - Master's degree, Fashion communication and promotion
- Central Saint Martins Graduate Diploma Fashion, Fashion/Apparel DesignUniversity of the Arts London2015Central Saint Martins Graduate Diploma Fashion, Fashion/Apparel Design
- Fashion designer - knitwear (BA), Fashion Design - KnitwearAtelier Chardon Savard2012Fashion designer - knitwear (BA), Fashion Design - Knitwear